THE LATEST NEWS & FEATURES

Scratch Stars Awards 2025 Featured Image Entry

Nail techs, salons, educators & teams invited to ‘show off their sparkle’ in UK&I industry awards

By Helena Biggs | 1 February 2025

Nail pros & business owners: it’s time to show off your sparkle and celebrate your strengths in the sector’s most prestigious awards event! It’s the ultimate celebration of creativity, passion and dedication to client care: the nail sector’s equivalent to the Oscars has returned for a 13th year – and…

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Cardiff nail tech: Offering vegan nail services has attracted 75% of my clients

By Lilly Delmage | 31 January 2025

Coral Kendall (she/they) of vegan nail studio, Oh Lush Nails, shares why she believes it is important to offer vegan services, the products she uses and what techs can do to become more vegan-friendly… “As a vegan of seven years, I was always going to run a vegan studio,” reveals…

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20 nail products you’ll love for Valentine’s Day 2025

By Rebecca Hitchon | 31 January 2025

‘Tis the season of love, so we’ve rounded up 20 love-ly nail products – from gel polishes to nail lacquers and glitter – that will set hearts aflutter this Valentine’s Day…

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Scratch Stars Judging Day 2022

By Callie Iley | 27 June 2022

Judges and finalists for the Scratch Stars Awards gathered at the London College of Beauty Therapy on Monday 20 June, with finalists battling it out for the chance to be a Scratch Star!   Finalists created their nail designs in front of the judges, having their work scrutinised and scored…

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Hair & beauty businesses could save over £35,000 per year with artificial intelligence

By Rebecca Hitchon | 26 June 2022

A report commissioned by Yell has revealed how the hair and beauty industry could benefit from adopting artificial intelligence (AI), with financial rewards including saving over £35,000 annually. According to the report, technology such as customer service chatbots and automated booking systems and financial reporting could be advantageous for the…

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Why you need to add piercing to your beauty menu this summer

By Guest Writer | 25 June 2022

As we approach the summer holidays, our piercing partners are preparing for a busy few weeks where their businesses will be booked up with children having their ears pierced for the first time! Ear piercing is an all year round service, however parents often choose the long summer school holidays…

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Nail Tech Talk: Elly Aalish Wright of Elly Aalish Nails

By Callie Iley | 25 June 2022

Elly Aalish Wright of Elly Aalish Nails chats with Scratch about her favourite nail designs and her time working on photoshoots… “I love that nails can give off different bits of personality,” Elly Aalish smiles. “Whether it’s a bold colour choice or a particular style of art, everyone’s are slightly…

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Love lashes? Pinkfishes has your extension needs covered

By Chloe Randall | 24 June 2022

It’s the bold brand with a standout selection of products to extend and enhance lashes. And now, Pinkfishes is ready to reveal its backstory – alongside product and training offerings. Pinkfishes founders, Tina and Annie, met in 2009 when Tina hired Annie to join the team in her salon, and…

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My experience at Evolve Beauty’s sustainability symposium & wellness retreat

By Callie Iley | 24 June 2022

The sun was shining in London on Thursday 16 June, with the temperature soaring to around 26 degrees. With my sunglasses at the ready, I headed to Home Farm in Elstree –  which boasts over 100 acres of woodland and farmland – for Evolve Beauty’s sustainability symposium and wellness retreat.…

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