THE LATEST NEWS & FEATURES
How to capitalise on Valentine’s & Galentine’s Day in the nail salon
Experts shares tips for effectively promoting your nail business this Valentine’s and Galentine’s Day… Sara Pinto, Andreia Professional product director, says… “The lead-up to 14 February presents an opportunity for nail techs to boost business, by encouraging clients to treat themselves or loved ones to pampering experiences and retail items.…
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15 stylish Aquarius nail art ideas to celebrate your zodiac birthday
January 20 to February 18 officially marks Aquarius season! If you’re looking to celebrate your own (or someone special’s) birthday, a zodiac-inspired manicure is the perfect accessory to enhance the celebrations. Scroll down for 15 nail art designs to inspire your bespoke birthday look…
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Nail art museum to open in Shanghai, China
The first museum in China dedicated to nail art is to open in the Jiading District, Shanghai, in May 2025. Established by industry veteran, Ms. Kimi Zhang Tao, and powered by nail brand, Muzer, The China Nail Art Museum will not only be a space for showcasing nail art, but…
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Founder of Beauty Boss HQ, the Beauty Boss Academy and creator of the Virtual Salon Window ™ framework, Layla Tourh, has launched a membership known as the ‘Take Action Club.’ This £10 monthly membership is designed to help owners of beauty-related businesses to improve their productivity and help them ‘take…
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According to BBC’s data team, the number of beauty salons and tattoo parlours has grown on UK high streets, while the number of banks and department stores has fallen. A tool on BBC’s website allows users to check how their local high streets and shopping areas have changed since the…
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Builder gel manicurist, Georgia Rose of Georgia Rose Nails, chats to Scratch about her love for the nail community and her advice for aspiring techs. After nearly five years of offering gel, builder gel and acrylic services, Georgia Rose opted to fully emerge herself in builder gel in 2022, specialising…
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Looking to stay on-trend with your nail designs for 2023? What better way than to incorporate Pantone’s Color of the Year, Viva Magenta, into your nail looks? Scroll through design inspo from readers below…
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After its successful 2022 debut, Nailympia Germany nail competition returns to Beauty Düsseldorf for 2023. “Nailympia is the leading and most prestigious global nail tech competition worldwide. We look forward to welcoming international top nail designers to Düsseldorf again,” says Stefanie Lo Re of Signature Nail International (SNI), who has…
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Scratch shines the spotlight on nail, hair and beauty salon and training academy, North, based in Hartlepool. Caroline Dean began her nail training in 2000 at her local college, qualifying in 2001. She has continued to pursue education throughout her time in the industry since, seeking both treatments and educator…
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