THE LATEST NEWS & FEATURES

Sophie Pritchard Creative Claws Tech Talk

Meet the Anglesey nail pro transforming trainers using nail art products

By Rebecca Hitchon | 4 February 2025

“Nail art techniques can be applied in a variety of ways: from customising trainers to dolls, jewellery and even tip jars,” shares Sophie Pritchard, founder of Creative Claws salon and training academy. The North Wales-based nail tech was first encouraged by her husband to transfer her nail art skills to…

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45 Valentine’s French manicures you’ll fall in love with

By Scratch Staff | 4 February 2025

Opt for a romantic twist on the classic French, complete with red, pink and plenty of hearts for Valentine’s Day. Check out our roundup of chic designs below…

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Top reasons to enter nail competitions & expert tips for success

By Guest Writer | 3 February 2025

Esteemed beauty business expert & CEO of PHAB Service Stars, Nergish Wadia-Austin, shares advice for budding nail competitors… The nail industry is vibrant, with competitions like the Scratch Stars Awards and Nailympia showcasing the best in creativity and artistry. Prestigious events like these are essential for any nail technician wishing…

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23 adorable Jellycat-inspired nails you can’t resist: #ShowScratch Creative Challenge

By Lilly Delmage | 30 January 2025

Check out entries to the 29 January 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Jellycats. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.

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Cambridgeshire nail tech: how I created my dream salon space after 20 years

By Scratch Staff | 29 January 2025

Dominique Sharpe’s Godmanchester nail business rebranded to The Nail Editor in May 2024, and the nail stylist moved into the professional studio she had longed for since qualifying as a nail tech in 2004. In the early stages of her career, the three-time Scratch Stars Awards finalist struggled to find…

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Interested in entering Nailympia Competitions? Webinar to dive into its 2025 direction

By Scratch Staff | 29 January 2025

Hair & beauty education platform, Pivot Point International, is to host a nail-focused webinar, to inform viewers about Nailympia Competitions and its direction for 2025. Hosted by nail pro & learning experience (LX) specialist, Buddy Sims, the online event will delve into Nailympia‘s roots and ethos with its global competitions…

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Slither into the Year of the Snake in style: 15 nail art ideas to celebrate Chinese New Year 2025

By Scratch Staff | 29 January 2025

Chinese New Year 2025 is celebrated on January 29th, welcoming the Year of the Snake. The nail industry is no stranger to snake-inspired designs, from snakeskin prints and hand-painted characters to 3D creations. However, if you’d rather steer clear of animal motifs, embracing the colours of the event is another…

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30+ anti-Valentine’s nail ideas for those not feeling the romance

By Scratch Staff | 28 January 2025

For those who aren’t fans of Valentine’s Day, check out our roundup of alternative nail designs by pros…

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How to capitalise on Valentine’s & Galentine’s Day in the nail salon

By Guest Writer | 27 January 2025

Experts shares tips for effectively promoting your nail business this Valentine’s and Galentine’s Day… Sara Pinto, Andreia Professional product director, says… “The lead-up to 14 February presents an opportunity for nail techs to boost business, by encouraging clients to treat themselves or loved ones to pampering experiences and retail items.…

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