THE LATEST NEWS & FEATURES

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Revealed: the 10 UK cities offering the best value for money manicures

By Lilly Delmage | 9 January 2025

Research by Capital on Tap has revealed the UK’s hotspots for ‘high-quality yet low cost’ nail services. Credit card and spend management platform for small businesses, Capital on Tap, has compiled The UK Beauty Report, analysing the cities that offer the best value for money in terms of self-care services.…

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vegan cosmetics

Veganuary: How to tell if your nail & beauty products are vegan-friendly

By Scratch Staff | 9 January 2025

Are your clients calling for vegan and cruelty-free products? Scratch explores how to tell if your nail and beauty products fit the bill… The global vegan cosmetics market is anticipated to reach $24.79 billion in 2028, according to research by Fortune Business Insights, and a whopping 82% of all new vegan items…

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Sammy Macdonald Victoria Beckham Nails

Get to know the Scottish nail stylist who led nail looks for Victoria Beckham

By Helena Biggs | 8 January 2025

In Sammy Mac’s two decades in the nail industry, she’s won numerous awards, opened a thriving nail salon chain and led multiple teams backstage at Fashion Week events. So what’s left on the career tick list for this Scottish nail pro? “Leading the nail team for the 2024 Victoria Beckham…

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Green Nails

50+ green nail designs that are trending right now

By Scratch Staff | 8 January 2025

Green nails have been dominating our Instagram feeds, and show no signs of going anywhere anytime soon! Check out our roundup of trending designs below…

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Goal List

A beauty business coach’s guide to goal setting for 2025

By Guest Writer | 7 January 2025

Beauty business and mindset coach, Zaara King, offers up advice for the new year… It’s time to consider how you wish to make your mark on the industry over the next 12 months. You get to choose how you show up, what you offer clients and how you make a…

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Unique salon décor: The Birmingham nail salon featuring a piano as its reception desk

By Lilly Delmage | 6 January 2025

Founder of Birmingham-based nail studio, Icey’s Beauty Lounge, Aysana Druga, shares the story behind the salon’s impressive entrance… In 2015, Aysana and her husband spotted a piano in the window of a charity shop. She recalls: “We had no idea where it was going to go at the time, so…

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Tgb Jan 25 Scratch Snap Prize

Share your minimalist nail art for a chance to WIN over £400 worth of The GelBottle Inc products

By Rebecca Hitchon | 6 January 2025

The January Scratch Snap competition is open! Scratch Snap is a monthly, online nail art challenge that invites nail pros to create a salon-style nail design in line with a theme. Simply snap a pic of the design on yourself, nail tips or a client – and you could be…

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Slither into the Year of the Snake in style: 15 nail art ideas to celebrate Chinese New Year

By Lilly Delmage | 5 January 2025

Chinese New Year 2025 is celebrated on January 29th, welcoming the Year of the Snake. Thankfully, the nail industry is no stranger to snake-inspired designs, from snake-skin prints and hand-painted characters to 3D creations. However, if you’d rather steer clear of animal motifs, embracing the colours of the event is…

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3D Halloween nail art: prepare to scare with these 15 designs…

By Lilly Delmage | 28 October 2024

The Halloween season is officially upon us, and the 3D nails trend is booming, so why not combine both? Create spook-tactic 3D Halloween manicures this season on clients to help elevate their fancy dress costumes – because we all know a good manicure is the staple accessory to any outfit!…

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Adhd

ADHD: How to accommodate employees & clients in the nail space

By Scratch Staff | 28 October 2024

According to the NHS, ADHD affects 3 to 4% of adults and is one of the most common neurodevelopmental disorders in the UK. There are multiple variants of the condition, so diagnosing ADHD is difficult and can take years of assessments. For people with ADHD, everyday tasks can often be…

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Nail Salon Nail Desk Canva Stock

Nail salons report 8% growth in 5 years – but it’s not all good news for the sector

By Helena Biggs | 28 October 2024

The number of nail salons that have opened in the UK since 2019 is 1,680 – an 8% growth in five years. The nail salon brand with the highest growth is three-time Scratch Stars Award-winning enterprise, Townhouse, which has expanded to 40 locations across the UK. According to figures, which…

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10 Halloween-ready salons to give you inspiration

By Scratch Staff | 27 October 2024

Halloween offers a perfect opportunity to have some fun in the nail space, so take inspiration from salons that have got clients in the spooky spirit with themed décor… 1. Beauty by Joan, Wisconsin, USA 2. Hope HQ, Manchester, UK 3. Hush Salon, Leeds, UK 4. Revel Salon, New York,…

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Halloween 2024: nail art to match the top 3 horror film character costumes

By Lilly Delmage | 26 October 2024

Still deciding on a Halloween outfit? Here’s the most popular horror character costumes for Halloween 2024 and accompanying nail art ideas. UK jewellery designer, Abbott Lyon, has analysed social media and Google data to detect the most popular horror movie character costumes for Halloween 2024. An important part of any…

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 Nailsbyemmaa Halloween French Tips

52 fang-tastic French manicure ideas for Halloween

By Scratch Staff | 25 October 2024

Mix up the timeless French manicure by adding spooky and scary Halloween twists! Check out our roundup of freakishly good French nails below…

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