THE LATEST NEWS & FEATURES
Footlogix medi-pedi products endorsed by the Institute of Podiatrists
Pediceutical footcare line, Footlogix®, has been endorsed by the Institute of Podiatrists (IOP), an organisation that represents podiatry professionals who are committed to advancing foot health standards. The two-year endorsement follows the successful completion of a rigorous evaluation, conducted by the Institute’s Medicines and Procedures Panel (MaPP). This review involved…
Read More
Scratch Snap winner announced: minimalist nail art contest with over 100 entries
The winner of Scratch’s monthly nail art contest for January has been announced as Alisha Francois of @pressonprofessionail. In a showcase of talent, techs created nail designs to fit theme, Soft & Subtle Art Accents, in the bid to win a prize from The GelBottle Inc. Entries were judged by The…
Read More
Colour psychology: Discover the mood-boosting meanings behind your nail colour choices
Save time and add an element of fun at the nail desk by advising clients on mood-based hues using colour psychology, advised by experts… ‘Have you decided on a nail shade?’ is a question you may ask daily, as you patiently watch clients rifle through colour pops and swatches. But…
Read More
Ryan Power, salon mentor, author, speaker & half of coaching business, Salonology, has published his second book: The Successful Salon Marketing System. He and wife, Hollie, owned a profitable, award-winning day spa and salon for over a decade, before selling it to concentrate on Salonology, through which they mentor over…
Read More
For a decade, Scratch magazine has been recognising talented individuals and businesses in the UK nail sector via the Scratch Stars Awards. For 2023, the awards were open to techs and businesses in the Republic of Ireland, as well as across the globe, via the launch of The World’s Star…
Read More
2019 winner of The Great Scratch Shoot Out, Nina Lewis, shares her thoughts on the importance of entering competitions and why you should enter this year’s The Great Scratch Shoot Out… What are your thoughts on industry competitions? Why are they so important? I believe you need tenacity when entering…
Read More
Getting your nails ready for the Scratch Stars Awards Party? Check out our roundup of readers’ star nail art…
Read More
UK Greetings details how small businesses can avoid greenwashing, a deceptive marketing technique where brands make misleading claims about their environmental practices… 1. Keep communication clear 77% of UK customers don’t understand what companies are claiming when they talk about sustainability. This can lead to confusion, such as customers believing…
Read More
Hair and beauty business coach, Maddi Cook of Boss Your Salon, shares top tips to elevate your offerings and enhance your profits… I’ve seen a trend in a particular type of content and want to unpack it with you. I do this from the perspective of a pricing expert who, trust…
Read More