THE LATEST NEWS & FEATURES

Scratch Snap Jan 2025

Scratch Snap winner announced: minimalist nail art contest with over 100 entries

By Rebecca Hitchon | 20 January 2025

The winner of Scratch’s monthly nail art contest for January has been announced as Alisha Francois of @pressonprofessionail. In a showcase of talent, techs created nail designs to fit theme, Soft & Subtle Art Accents, in the bid to win a prize from The GelBottle Inc. Entries were judged by The…

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Mood Manicure Colour Psychology

Colour psychology: Discover the mood-boosting meanings behind your nail colour choices

By Lilly Delmage | 20 January 2025

Save time and add an element of fun at the nail desk by advising clients on mood-based hues using colour psychology, advised by experts… ‘Have you decided on a nail shade?’ is a question you may ask daily, as you patiently watch clients rifle through colour pops and swatches. But…

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Nail Order Team Scottish Flag

How a Scottish nail brand is changing the way products are seen in the sector

By Scratch Staff | 19 January 2025

In just five years, husband and wife duo, Chris and Bekka Costello, have grown their nail business in Paisley, Scotland, from 10 humble products to over 350: focusing on everything nail professionals require to offer slick, profitable services. “We started Nail Order while our salon was closed due to the…

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Salon in the Spotlight: Nailed it by Jo, East Kilbride, Scotland

By Callie Iley | 27 July 2023

With a background in finance and a BA Honours in Business Management, Jo Simpson’s passion for nails and nail art remained as a hobby until 2019, when a serious infection led her to re-evaluate. “I had a long recovery and a few stays in hospital, which really made me reflect,”…

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Patchport

Navy Professional launches online portal to simplify the patch testing process

By Rebecca Hitchon | 27 July 2023

Navy Professional has partnered with entrepreneur, Ruth Sullivan, to launch PatchPort, a digital software designed to make patch testing hassle-free, safe and compliant for hair and beauty businesses – and their clients. Via the online portal, salon and mobile pros can register clients and send out patch test kits for…

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Phenix Salon Suites Birmingham

Phenix Salon Suites unveils second flexible UK workspace location for beauty pros

By Callie Iley | 27 July 2023

Following the success of the opening of its first UK venue in Manchester, Phenix Salon Suites expands its franchise with the unveiling of its Birmingham site for self-employed beauty professionals. Covering 6,400 square feet, the workspace features a custom-built mezzanine floor, an exclusive colour bar, air conditioning in each suite,…

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Beauty brand founder, Claire Raby, launches campaign to end stigma surrounding aesthetics

By Chloe Randall | 26 July 2023

Founder of Amica Aesthetics, Claire Raby, has launched a campaign to change the perception of the aesthetics industry and the misconceptions against those who seek aesthetic treatments. Claire is set out to prove to those with negativity towards the industry that, although the reasoning for seeking out aestheticians is for…

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Modelones collaborates with Tom Bachik on Color Cube collection

By Scratch Staff | 25 July 2023

US nail brand, Modelones, has collaborated with three influencers on its Unlock & Unleash Color Cube collection. The three palettes of gel nail paints are supported by celebrity manicurist, Tom Bachik; Touch actress, Saxon Sharbino, and freelance make-up artist & content creator, Joaco Vazquez. A spokesperson for the brand comments:…

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Ryan Power Book Launch

Salon mentor shares marketing secrets of award-winning business in book

By Rebecca Hitchon | 25 July 2023

Ryan Power, salon mentor, author, speaker & half of coaching business, Salonology, has published his second book: The Successful Salon Marketing System. He and wife, Hollie, owned a profitable, award-winning day spa and salon for over a decade, before selling it to concentrate on Salonology, through which they mentor over…

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