THE LATEST NEWS & FEATURES
Scratch Snap winner announced: minimalist nail art contest with over 100 entries
The winner of Scratch’s monthly nail art contest for January has been announced as Alisha Francois of @pressonprofessionail. In a showcase of talent, techs created nail designs to fit theme, Soft & Subtle Art Accents, in the bid to win a prize from The GelBottle Inc. Entries were judged by The…
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Colour psychology: Discover the mood-boosting meanings behind your nail colour choices
Save time and add an element of fun at the nail desk by advising clients on mood-based hues using colour psychology, advised by experts… ‘Have you decided on a nail shade?’ is a question you may ask daily, as you patiently watch clients rifle through colour pops and swatches. But…
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How a Scottish nail brand is changing the way products are seen in the sector
In just five years, husband and wife duo, Chris and Bekka Costello, have grown their nail business in Paisley, Scotland, from 10 humble products to over 350: focusing on everything nail professionals require to offer slick, profitable services. “We started Nail Order while our salon was closed due to the…
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Check out entries to the 16 August 2023 nail art challenge from Scratch, in which techs were tasked with creating nail designs with the theme: Minimalist Mani. Each design was submitted via Facebook or Instagram using #showscratch #creativechallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.
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With clients seeking more eco-conscious products and services, your salon could become a leading sustainable business in your area with Green Salon Collective (GSC). Here are three key benefits to becoming a member… 1. Extra revenue & reduced commercial costs A poll last year by YouGov found that double the…
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Founded in Waterford, Ireland in 2016, The Manicure Company (TMC) prides itself on providing nail pros with reliable, innovative products and exceptional customer support. The latest addition to its portfolio, the Zero Gel Polish range, is an extension of these goals, offering a long-wearing nail finish fitting to the conscious…
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Scratch chats to Ania Kesiak, winner of The Great Scratch Shoot Out 2022, about how winning helped her career and why fellow nail pros should enter… What did you enjoy about creating your competition entry? I loved that there is no theme for The Great Scratch Shoot Out, so the…
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Beauty business expert & founder of the International Salon Business School, Liz McKeon, discusses staff empowerment and its importance for business success. Empowerment is the degree of autonomy and self-determination in people, communities and business. This enables them to represent their interests in a responsible and self-determined way, acting on…
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Attending Olympia Beauty with a nail technician friend, Denise Maples became enthralled in the world of nails, making the decision to train and qualify herself. A single parent to three sons, Denise was working as a cleaner during school hours to make ends meet, with one of her jobs based…
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