THE LATEST NEWS & FEATURES
Colour psychology: Discover the mood-boosting meanings behind your nail colour choices
Save time and add an element of fun at the nail desk by advising clients on mood-based hues using colour psychology, advised by experts… ‘Have you decided on a nail shade?’ is a question you may ask daily, as you patiently watch clients rifle through colour pops and swatches. But…
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How a Scottish nail brand is changing the way products are seen in the sector
In just five years, husband and wife duo, Chris and Bekka Costello, have grown their nail business in Paisley, Scotland, from 10 humble products to over 350: focusing on everything nail professionals require to offer slick, profitable services. “We started Nail Order while our salon was closed due to the…
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Slither into the Year of the Snake in style: 15 nail art ideas to celebrate Chinese New Year 2025
Chinese New Year 2025 is celebrated on January 29th, welcoming the Year of the Snake. The nail industry is no stranger to snake-inspired designs, from snakeskin prints and hand-painted characters to 3D creations. However, if you’d rather steer clear of animal motifs, embracing the colours of the event is another…
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Gaining her NVQ level 2 and 3 in beauty therapy in 2013 at Nescot College in Epsom, Surrey, Lisa Wathen went on to work in a range of spas, training with Elemis and ESPA Skincare, before continuing her education with HD Brows, The GelBottle Inc, and a local independent trainer close…
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As clients jet off to sunny climates to enjoy the last of the summer, Beauty Daily by Clarins has revealed that nail content is the second most-viewed beauty/fashion trend searched for by those preparing for a holiday. It analysed leading TikTok hashtags to find that only searches for holiday outfits…
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According to social media management site, Combin, 76% of Pinterest users are women, with females aged 25 to 34 dominating the platform. The Scratch Nail Industry Survey 2022 revealed that this age range makes up the majority of nail clients, so embrace your target audience by understanding the social media…
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Dealing with weak, damaged or brittle nails? Add a strengthening overlay to reinforce the nails, as Scratch puts a spotlight on 15 nail strengtheners to help you say goodbye to breakage… Lead image via www.instagram.com/nailsncolour
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Scratch Stars Polish & Paint Artist of the Year 2023 & runner-up in the first-ever World’s Star Nail Artist (WSNA) competition, Kamila Borowiec, shares her industry journey, future goals and experience of juggling both competitions… After Kamila’s nail technician moved to another country, she struggled to find the same quality…
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Fancy Fingers, a nail salon in Royston, Hertfordshire, celebrated 10 years in business with a party for clients, featuring freebies and flowing prosecco. Founder, Katie Moulton, completed nail training with Gelish in July 2013, after seeking a career that would fit around her two young children. Her husband then converted…
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