THE LATEST NEWS & FEATURES
Colour psychology: Discover the mood-boosting meanings behind your nail colour choices
Save time and add an element of fun at the nail desk by advising clients on mood-based hues using colour psychology, advised by experts… ‘Have you decided on a nail shade?’ is a question you may ask daily, as you patiently watch clients rifle through colour pops and swatches. But…
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How a Scottish nail brand is changing the way products are seen in the sector
In just five years, husband and wife duo, Chris and Bekka Costello, have grown their nail business in Paisley, Scotland, from 10 humble products to over 350: focusing on everything nail professionals require to offer slick, profitable services. “We started Nail Order while our salon was closed due to the…
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Slither into the Year of the Snake in style: 15 nail art ideas to celebrate Chinese New Year 2025
Chinese New Year 2025 is celebrated on January 29th, welcoming the Year of the Snake. The nail industry is no stranger to snake-inspired designs, from snakeskin prints and hand-painted characters to 3D creations. However, if you’d rather steer clear of animal motifs, embracing the colours of the event is another…
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Elevate your mani/pedi game and achieve Instagram-worthy nailfies this season with Gelish’s Flash Glam. Compact sparkle in each of the six Flash Glam shades which serve up a stunning nail overlay – and the ante is upped when a camera flash ignites the glamour. “These glitters are out of this…
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Wanting to create a space for herself and her clients to unapologetically be themselves, Tan Adams drew inspiration from tattoo shops for her salon’s alternative styling. “I want my space to feel like a haven for people who struggle to fit into mainstream spaces. Growing up, I was convinced that…
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Check out entries to the 13 September 2023 nail art challenge from Scratch, in which techs were tasked with creating nail designs with the theme: nails inspired by clothes, to mark SS24 Fashion Weeks. Each design was submitted via Instagram or Facebook using #showscratch #creativechallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every…
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Nail and Beauty Excellence, the pro nail brand founded and directed by multi-award-winning nail tech and Scratch Stars L&P Tech of the Year 2023 finalist, Jade Barber, has unveiled its A Touch Of Darkness collection. Featuring six dark autumnal Gel Excellence hues, including a striking navy, an enchanting deep forest…
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Are you a beauty pro, struggling to fill gaps in your diary and get noticed by new clients? Or are you a client who seeks to book an appointment with ease? Download Beautyverse – an app designed to simplify the communication and booking process between beauty artists and clients. The app,…
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Charlotte Scallon, head of sustainability & regulation at waste management company, Biffa, offers a three-step strategy to help businesses understand how to choose a sustainable supplier… Choosing a sustainable supplier that helps you meet your goals can be challenging, but the process should be energising, not daunting. Our three-step strategy…
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