THE LATEST NEWS & FEATURES

Burns Night Nails

20 Scottish-themed nail designs to celebrate Burns Night

By Scratch Staff | 17 January 2025

Burns Night takes place annually on 25 January and is a celebration of the life and work of Scottish poet & lyricist, Robert Burns, on what would have been his birthday. Scots often commemorate the occasion with a cèilidh (social event with dancing) and a supper, where they enjoy a…

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Glitterbels The Nailist Programme

Glitterbels pros: reap education, rewards & discounts via The Nailist Programme

By Rebecca Hitchon | 16 January 2025

Staffordshire-based nail brand, Glitterbels, has launched The Nailist Programme as part of its mission to ‘help nail technicians elevate their craft, grow their businesses and push industry standards to new heights’. Designed by Glitterbels founders, Annabel and Elliott Maginnis, the programme serves to provide high-quality education, products and ongoing support…

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Manifest your 2025 goals with 20 New Year’s resolution nails: #ShowScratch Creative Challenge

By Lilly Delmage | 16 January 2025

Check out entries to the 15 January 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: New Year’s resolutions. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.

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NSI Nails Guyana to host masterclass on eco-friendly nail art practices

By Lilly Delmage | 15 January 2025

Nail brand, NSI Nails Guyana, has launched Sparkle Sustainably, a masterclass for nail techs in the Caribbean to help them integrate eco-friendly nail art practices. Scheduled to take place 20-22 March 2025 at the Ramada Georgetown Princess Hotel, the three-day masterclass will offer intensive, hands-on training focused on creating stunning…

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Revealed: Pedicures are more popular than manicures in the nail salon

By Lilly Delmage | 14 January 2025

Salon, spa, and fitness booking and management software, Vagaro, has released its 2025 Vantage Report, revealing insights into beauty and wellness trends. Pedicures take the lead With 21 million nail salon appointments booked between January and September 2024, pedicures have overtaken manicures in popularity. They accounted for 59% of searches…

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Squid Game fans, you need to check out these 21 nail art designs

By Rebecca Hitchon | 13 January 2025

Following the hype of its first season, Netflix’s South Korean dystopian show, Squid Game, is back with a second series – and it’s inspiring nail art. Check out our roundup of incredible Squid Game nail styles below…

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Greek Goddess Nails

Greek goddess nails & 9 other nail trends set to dominate 2025

By Rebecca Hitchon | 12 January 2025

Beauty brand, Beauty Pie, has analysed TikTok, Instagram, Google search and YouGov data to uncover beauty trends to expect in 2025. It predicts the top 10 nail trends of the year to be: Duck shape nails (+463% rise in interest) Hibiscus nails (+303%) – Click for a hibiscus step-by-step by…

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Katie Barnes Canva Allergy

Home gel kit dangers & 6 ways to prevent allergies at the nail desk

By Katie Barnes | 11 January 2025

Many people turned to DIY nail kits during the coronavirus lockdown. They may have been visiting a nail pro for months, years or even decades – before suddenly, the luxury of a nail appointment was gone, and some saw a solution in home application of gel polish. DIY home kits…

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Nail Tech Talk: Rachel Foreman of Effy Nails

By Callie Iley | 29 December 2023

With a wealth of experience both on set and in-salon, nail artist, Rachel Foreman of Effy Nails, shares how her colourful career in the nail industry began and offers an insight into her day-to-day life… Returning to education in 2008 to train for two years in make-up artistry, the year…

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Social media engagement: Why it matters & how to increase it

By Guest Writer | 28 December 2023

Alicia Humphreys is owner of Pink Fox Salon Socials, which works with UK hair and beauty salon owners to grow their social media presences and help them attract new clients. The company offers bespoke services in social media management, strategy and training. Here, Alicia shares social media engagement advice… Social…

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Nail techs: Here’s how you can overcome creative burnout

By Callie Iley | 26 December 2023

Are your nail art ideas waning and are you feeling run-down? Scratch explores the causes and impacts of creative burnout and how to overcome them… What does creative burnout look like? Creative burnout can manifest in a number of ways and will vary from person to person, but there are…

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5 ways to increase your success as a nail pro in 2024

By Scratch Staff | 24 December 2023

Stepping into 2024 provides a chance to evaluate your business to support your career growth. From goals to finances, marketing and competition hopes, Scratch explores how nail technicians can plan and prepare for the year ahead… 1. Reflect on your business & set new goals Before getting caught up in…

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20 alternative Christmas nail art looks

By Scratch Staff | 21 December 2023

Looking for Christmas nail styles with an alternative twist? Explore the dark side of nail art with gothcore-inspired takes on festive designs.

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Looking for a solution to micro-management? Check out Valerie Delforge’s book

By Callie Iley | 21 December 2023

Valerie Delforge, founder of international beauty business strategist consultancy, The Delforge Group, has launched book, I’d Rather Do It Myself – from Micro-Management to Leadership. Exploring the concept of micro-management from its definition to causes and consequences, I’d Rather Do It Myself – from Micro-Management to Leadership seeks to provide…

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