THE LATEST NEWS & FEATURES
AI is changing the beauty salon game: here’s how it can help you stay ahead
Richard McCabe, aka the Lifestyle Salon Coach, shares how artificial intelligence can benefit your beauty business… Love it or hate it, AI is changing how businesses work – and that includes salons. Just like past tech revolutions, if you jump on board early, you’re more likely to come out on…
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Revealed: the 10 UK cities offering the best value for money manicures
Research by Capital on Tap has revealed the UK’s hotspots for ‘high-quality yet low cost’ nail services. Credit card and spend management platform for small businesses, Capital on Tap, has compiled The UK Beauty Report, analysing the cities that offer the best value for money in terms of self-care services.…
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Veganuary: How to tell if your nail & beauty products are vegan-friendly
Are your clients calling for vegan and cruelty-free products? Scratch explores how to tell if your nail and beauty products fit the bill… The global vegan cosmetics market is anticipated to reach $24.79 billion in 2028, according to research by Fortune Business Insights, and a whopping 82% of all new vegan items…
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Get to know the Scottish nail stylist who led nail looks for Victoria Beckham
In Sammy Mac’s two decades in the nail industry, she’s won numerous awards, opened a thriving nail salon chain and led multiple teams backstage at Fashion Week events. So what’s left on the career tick list for this Scottish nail pro? “Leading the nail team for the 2024 Victoria Beckham…
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50+ green nail designs that are trending right now
Green nails have been dominating our Instagram feeds, and show no signs of going anywhere anytime soon! Check out our roundup of trending designs below…
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A beauty business coach’s guide to goal setting for 2025
Beauty business and mindset coach, Zaara King, offers up advice for the new year… It’s time to consider how you wish to make your mark on the industry over the next 12 months. You get to choose how you show up, what you offer clients and how you make a…
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Unique salon décor: The Birmingham nail salon featuring a piano as its reception desk
Founder of Birmingham-based nail studio, Icey’s Beauty Lounge, Aysana Druga, shares the story behind the salon’s impressive entrance… In 2015, Aysana and her husband spotted a piano in the window of a charity shop. She recalls: “We had no idea where it was going to go at the time, so…
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Share your minimalist nail art for a chance to WIN over £400 worth of The GelBottle Inc products
The January Scratch Snap competition is open! Scratch Snap is a monthly, online nail art challenge that invites nail pros to create a salon-style nail design in line with a theme. Simply snap a pic of the design on yourself, nail tips or a client – and you could be…
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The nail industry shone at the recent Professional Beauty 2017 Awards. Fighting off fierce competition in their categories, Rebecca Abernethy of Matrix Nails and Beauty scooped Nail Professional of the Year, while Michelle Brookes’ Beauty Lounge was awarded Nail Salon of the Year. Held in London, the gala awards night saw…
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CEW has revealed that over 750 members, guests and press attended its annual CEW Beauty Awards Product Demonstration Evening. The event, which was held at London’s Olympia, saw a variety of beauty brands flaunt their products and treatments. Guests could also enter a relaxation area to receive manicures, skin consultations,…
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Educator and award-winning nail stylist, Katie Barnes, explores why you should go back to basics in regard to your personal development. Going ‘back to basics’ can mean different things to different nail techs, such as improving the way you apply polish, ensuring you take repeat bookings or quickening your application time. Many techs…
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The first Nailympia USA has revealed its prestigious judging panel for the 2017 event. Featuring industry personnel from Russia, Australia and the USA, the 15-strong panel is headed up by head booth judge, Elaine Watson. Organised by Scratch editor-in-chief, Alex Fox, and Athena Elliot, Nailympia USA invites techs to perform in up to nine…
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High Definition brow and beauty experts have announced the biggest eyebrow trends for SS17 – and it’s all about the power brow! Brushed up brows will continue to be in style, and were seen on the runway at Yohji Yamamoto, Versus Versace and Giambattista Valli. To create this look, eyebrow…
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NABA has unveiled a new gel system. Available through Susan’s Nail Store next month, the NABA Q-Gels are a new generation of fiberglass gels. Easy to work with, the gels are also great for creating the much sought-after look, Babyboomer nails. The range will include: Clear, for base Extreme White,…
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