THE LATEST NEWS & FEATURES
AI is changing the beauty salon game: here’s how it can help you stay ahead
Richard McCabe, aka the Lifestyle Salon Coach, shares how artificial intelligence can benefit your beauty business… Love it or hate it, AI is changing how businesses work – and that includes salons. Just like past tech revolutions, if you jump on board early, you’re more likely to come out on…
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Revealed: the 10 UK cities offering the best value for money manicures
Research by Capital on Tap has revealed the UK’s hotspots for ‘high-quality yet low cost’ nail services. Credit card and spend management platform for small businesses, Capital on Tap, has compiled The UK Beauty Report, analysing the cities that offer the best value for money in terms of self-care services.…
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Veganuary: How to tell if your nail & beauty products are vegan-friendly
Are your clients calling for vegan and cruelty-free products? Scratch explores how to tell if your nail and beauty products fit the bill… The global vegan cosmetics market is anticipated to reach $24.79 billion in 2028, according to research by Fortune Business Insights, and a whopping 82% of all new vegan items…
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Get to know the Scottish nail stylist who led nail looks for Victoria Beckham
In Sammy Mac’s two decades in the nail industry, she’s won numerous awards, opened a thriving nail salon chain and led multiple teams backstage at Fashion Week events. So what’s left on the career tick list for this Scottish nail pro? “Leading the nail team for the 2024 Victoria Beckham…
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50+ green nail designs that are trending right now
Green nails have been dominating our Instagram feeds, and show no signs of going anywhere anytime soon! Check out our roundup of trending designs below…
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A beauty business coach’s guide to goal setting for 2025
Beauty business and mindset coach, Zaara King, offers up advice for the new year… It’s time to consider how you wish to make your mark on the industry over the next 12 months. You get to choose how you show up, what you offer clients and how you make a…
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Unique salon décor: The Birmingham nail salon featuring a piano as its reception desk
Founder of Birmingham-based nail studio, Icey’s Beauty Lounge, Aysana Druga, shares the story behind the salon’s impressive entrance… In 2015, Aysana and her husband spotted a piano in the window of a charity shop. She recalls: “We had no idea where it was going to go at the time, so…
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Share your minimalist nail art for a chance to WIN over £400 worth of The GelBottle Inc products
The January Scratch Snap competition is open! Scratch Snap is a monthly, online nail art challenge that invites nail pros to create a salon-style nail design in line with a theme. Simply snap a pic of the design on yourself, nail tips or a client – and you could be…
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VTCT and Cengage, an education and technology company, have announced a new premium and fully customisable digital solution for colleges offering courses in beauty therapy level 2 and 3. The Learning Path, accessed via the new MindTap platform or mobile app, guides students through the curriculum with reading and study…
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Skin is in for spring, serving as the inspiration for Jessica’s upcoming colour collection. Silhouette comprises six pared down hues to suit all skin tones in a variety of creme and shimmer finishes. “Neutral nails showcase elegance and sophistication,” comments Jessica Vartoughian, founder and CEO of Jessica. “Silhouette’s flattering collection…
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The grand opening of Sally Salon Services’ second store in Liverpool is set to take place this weekend. On both Friday 3rd and Saturday 4th, the new Liverpool Lord St store will be offering a number of discounts for customers in the local area, including 25% off everything, exclusive key…
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Vincent Longo Cosmetics has launched to the UK spa market and introduced a luxurious portfolio that will see colour and artistry combined with high-performance and ease of use. Founded in 1995 by celebrity make-up artist, Vincent Longo, the brand has been used on the red carpet to the runway. Now relaunched,…
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Stylish beauty workwear provider, Buttercups Uniforms, is offering an incredible offer across its ranges – for a limited time only. The deal includes 3 for 2 on workwear attire, plus FREE trousers and postage! Simply use promo code BUT007 at buttercupsuniforms.com. Go on, shake up your salon wear and spruce up…
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The Scratch Stars Awards – the only awards completely dedicated to the UK nail industry – is now open for entry! Oh, and entry is FREE – so what are you waiting for? There are 18 categories and you can enter up to two, so don’t delay, log onto www.scratchstarsawards.co.uk and…
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