THE LATEST NEWS & FEATURES

Glitterbels The Nailist Programme

Glitterbels pros: reap education, rewards & discounts via The Nailist Programme

By Rebecca Hitchon | 16 January 2025

Staffordshire-based nail brand, Glitterbels, has launched The Nailist Programme as part of its mission to ‘help nail technicians elevate their craft, grow their businesses and push industry standards to new heights’. Designed by Glitterbels founders, Annabel and Elliott Maginnis, the programme serves to provide high-quality education, products and ongoing support…

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Manifest your 2025 goals with 20 New Year’s resolution nails: #ShowScratch Creative Challenge

By Lilly Delmage | 16 January 2025

Check out entries to the 15 January 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: New Year’s resolutions. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.

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Nsi

NSI Nails Guyana to host masterclass on eco-friendly nail art practices

By Lilly Delmage | 15 January 2025

Nail brand, NSI Nails Guyana, has launched Sparkle Sustainably, a masterclass for nail techs in the Caribbean to help them integrate eco-friendly nail art practices. Scheduled to take place 20-22 March 2025 at the Ramada Georgetown Princess Hotel, the three-day masterclass will offer intensive, hands-on training focused on creating stunning…

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Revealed: Pedicures are more popular than manicures in the nail salon

By Lilly Delmage | 14 January 2025

Salon, spa, and fitness booking and management software, Vagaro, has released its 2025 Vantage Report, revealing insights into beauty and wellness trends. Pedicures take the lead With 21 million nail salon appointments booked between January and September 2024, pedicures have overtaken manicures in popularity. They accounted for 59% of searches…

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Squid Game fans, you need to check out these 21 nail art designs

By Rebecca Hitchon | 13 January 2025

Following the hype of its first season, Netflix’s South Korean dystopian show, Squid Game, is back with a second series – and it’s inspiring nail art. Check out our roundup of incredible Squid Game nail styles below…

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Greek Goddess Nails

Greek goddess nails & 9 other nail trends set to dominate 2025

By Rebecca Hitchon | 12 January 2025

Beauty brand, Beauty Pie, has analysed TikTok, Instagram, Google search and YouGov data to uncover beauty trends to expect in 2025. It predicts the top 10 nail trends of the year to be: Duck shape nails (+463% rise in interest) Hibiscus nails (+303%) – Click for a hibiscus step-by-step by…

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Katie Barnes Canva Allergy

Home gel kit dangers & 6 ways to prevent allergies at the nail desk

By Katie Barnes | 11 January 2025

Many people turned to DIY nail kits during the coronavirus lockdown. They may have been visiting a nail pro for months, years or even decades – before suddenly, the luxury of a nail appointment was gone, and some saw a solution in home application of gel polish. DIY home kits…

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Self-employment help for nail techs: registration & tax essentials

By Lilly Delmage | 11 January 2025

Are you keen to take the leap into self-employment? Here’s a guide to the registration and tax essentials you need to know… For nail technicians working in salons who seek greater control over their careers, self-employment often feels like a natural next step. It offers professional and creative freedom, aiding…

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15 alternative Valentine’s Day nail looks

By Callie Iley | 28 January 2024

Fancy a darker nail design for Valentine’s Day? Fall in love with the dark side of nail styling with our roundup of 15 black Valentine’s nail looks…

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Nail Tech Talk: Maria Nevirchak of Nevirchak Studio 

By Callie Iley | 27 January 2024

Maria Nevirchak entered the nail industry after she finished school, initially hoping to pursue a different career after her 18th birthday. However, she quickly found herself becoming immersed in the world of nails. “The more I delved into the profession, the less I felt the need to switch paths,” she…

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Music Playlist

Why music matters in the nail salon experience

By Rebecca Hitchon | 27 January 2024

With 70% of Scratch readers playing music in the nail space, according to a 2023 Instagram poll, it’s important to learn how to cater sound to clients to ensure a comfortable experience. Freddie Moross is CEO of Myndstream, wellbeing-focused salon and spa music provider & an advisory board member for…

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Glitterbels unveils 12 ‘fun & flirty’ gel polish shades for Valentine’s Day manicures

By Helena Biggs | 26 January 2024

Searches for Valentine’s Day manicures are up 9,500% on Google in one month, and pro nail product provider, Glitterbels, has added 12 Hema-free gel polish shades to its portfolio in time for the day of love. Described by the brand as ‘fun and flirty’, the Cupid’s Cuties collection features bold…

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Scratch Stars Award-winning nail pro launches planner for salon owners

By Callie Iley | 26 January 2024

Scratch Stars Session Nail Stylist of the Year winner 2018 & 2019, Nickie Rhodes-Hill, has launched a planner and appointment book for salon owners. The beauty professional has launched the 2024 editions of her Salon Owner’s Annual Planner and Appointment Book, following the success of the 2023 editions. Featuring a…

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Sweet Squared Building

Sweet Squared acquires distribution of Louella Belle’s hand & footcare brands

By Helena Biggs | 26 January 2024

Award-winning distribution and training company, Sweet Squared (S2), will take over distribution, support and education for Artistic Nail Design, Footlogix, Belava, Famous Names and Footsie in the UK from 5 February 2024. The acquisition of these hand and footcare brands from Louella Belle will offer greater choice for the professional S2 customer,…

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