THE LATEST NEWS & FEATURES
2 in 3 women are turning to nail appointments for mental wellbeing
Research from salon booking platform, Fresha, has revealed that two in three women are supporting their mental wellbeing via beauty experiences in 2024. This aligns with TikTok trend, ‘girl therapy’,…
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Nail Tech Talk: Maria Nevirchak of Nevirchak Studio
Maria Nevirchak entered the nail industry after she finished school, initially hoping to pursue a different career after her 18th birthday. However, she quickly found herself becoming immersed in the…
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Why music matters in the nail salon experience
With 70% of Scratch readers playing music in the nail space, according to a 2023 Instagram poll, it’s important to learn how to cater sound to clients to ensure a…
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Glitterbels unveils 12 ‘fun & flirty’ gel polish shades for Valentine’s Day manicures
Searches for Valentine’s Day manicures are up 9,500% on Google in one month, and pro nail product provider, Glitterbels, has added 12 Hema-free gel polish shades to its portfolio in…
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Scratch Stars Award-winning nail pro launches planner for salon owners
Scratch Stars Session Nail Stylist of the Year winner 2018 & 2019, Nickie Rhodes-Hill, has launched a planner and appointment book for salon owners. The beauty professional has launched the…
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Sweet Squared acquires distribution of Louella Belle’s hand & footcare brands
Award-winning distribution and training company, Sweet Squared (S2), will take over distribution, support and education for Artistic Nail Design, Footlogix, Belava, Famous Names and Footsie in the UK from 5 February 2024.…
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What are fairycore nails, the trending style all over TikTok?
You may have seen ‘fairycore aesthetic’ mentioned on social media of late, and it’s a trend that is influencing the nail world. Inspired by fairy, fantasy and elf mythology, fairycore…
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The GelBottle Inc widens portfolio with UK-made Spa range for hands, feet & body
The GelBottle Inc has launched TGB Spa – a range of bodycare products and tools made in the UK to elevate the mani/pedi experience. The concentrated range features prep, hydration…
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Dream Nails CEO on the salon brand’s AI customer service chatbot
Scratch chats to Thanh Vu, CEO of Essex and East London salon franchise, Dream Nails, about its artificial intelligence (AI) nail expert… Tell us about the role of the AI…
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Staffordshire-based nail brand, Glitterbels, has unveiled Annabel’s Art Assembly: an education event led by co-founder & creative director, Annabel Maginnis. It marks her…
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Scratch Snap is a monthly, online nail art challenge to create a salon-style design in line with a theme. Simply snap…
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