THE LATEST NEWS & FEATURES
What are oyster nails, the pearlescent nail trend for 2024?
First, there was the mermaidcore nail trend of the summer, inspired by the live action film remake of The Little Mermaid, and now the trend has been reimagined with oyster…
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Nail Tech Talk: Rachel Foreman of Effy Nails
With a wealth of experience both on set and in-salon, nail artist, Rachel Foreman of Effy Nails, shares how her colourful career in the nail industry began and offers an…
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Social media engagement: Why it matters & how to increase it
Alicia Humphreys is owner of Pink Fox Salon Socials, which works with UK hair and beauty salon owners to grow their social media presences and help them attract new clients.…
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Nail techs: Here’s how you can overcome creative burnout
Are your nail art ideas waning and are you feeling run-down? Scratch explores the causes and impacts of creative burnout and how to overcome them… What does creative burnout look…
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5 ways to increase your success as a nail pro in 2024
Stepping into 2024 provides a chance to evaluate your business to support your career growth. From goals to finances, marketing and competition hopes, Scratch explores how nail technicians can plan…
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20 alternative Christmas nail art looks
Looking for Christmas nail styles with an alternative twist? Explore the dark side of nail art with gothcore-inspired takes on festive designs.
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Looking for a solution to micro-management? Check out Valerie Delforge’s book
Valerie Delforge, founder of international beauty business strategist consultancy, The Delforge Group, has launched book, I’d Rather Do It Myself – from Micro-Management to Leadership. Exploring the concept of micro-management…
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Christmas pedicure design ideas: #ShowScratch Creative Challenge
Check out entries to the 20 December 2023 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Christmas Pedi. Each nail…
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The Hair and Beauty Charity supports industry professionals facing hardship with annual raffle
The Hair and Beauty Charity has raised almost £11,500 in its annual raffle, in support of beauty industry professionals who have fallen on hard times. With tickets sold throughout the…
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