THE LATEST NEWS & FEATURES
Dream Nails CEO on the salon brand’s AI customer service chatbot
Scratch chats to Thanh Vu, CEO of Essex and East London salon franchise, Dream Nails, about its artificial intelligence (AI) nail expert… Tell us about the role of the AI…
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18 Mean Girls nail designs that are so fetch
Don’t just limit pink to Wednesday; wear Mean Girls-inspired nails to coincide with the release of the musical film. Check out our roundup of oh-so fetch designs to inspire your…
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Diana Verde Nieto & Nnenna Onuba join British Beauty Council’s executive board
The British Beauty Council (BBCo) has welcomed Diana Verde Nieto and Nnenna Onuba to its executive board. With extensive backgrounds in the British beauty industry, the pair will work alongside…
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How to effectively market beauty treatments in the run-up to Valentine’s Day
Love it or loathe it, Valentine’s Day is an opportunity to upsell beauty services with nail art and encourage clients to try something new. What’s more, you can gain profit…
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Here’s how to name your beauty salon business & treatments
Award-winning website & brand designer, Liz Rochester Shaddock of Bit2Flash, shares her top tips for naming your business and treatments to boost your brand… First steps Before naming your business,…
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CIBTAC launches Level 3 Certificate in Nail Technology to heighten sector expertise
The Confederation of International Beauty Therapy and Cosmetology (CIBTAC) has launched a Level 3 Certificate in Nail Technology, written to provide learners with ‘an opportunity to master new and established…
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WINNER ANNOUNCED: Scratch Snap January 2024
The winner of Scratch’s monthly nail art challenge has been announced as Carlie Fidgett. In a showcase of talent, techs stepped up to the Scratch Snap challenge for January and created nail designs…
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Embrace the winter weather with the elegant nail art entries into January 2024’s Scratch Snap comp
The winner of Scratch’s monthly nail art challenge has been announced as Carlie Fidgett. In a showcase of talent, techs stepped up to the Scratch Snap challenge for January and created nail…
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The GelBottle Inc adds 10 BIABᵀᴹ builder gel shades to portfolio
Say hello to some of your favourite The GelBottle Inc gel polish colours in the brand’s BIABᵀᴹ builder gel formula. The Brighton-based nailcare company, fondly known as TGB, has launched…
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