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4 controversial nail industry trends

By Katie Barnes | 23 February 2024

In the ever-evolving world of nails, trends come and go and sometimes, controversial topics arise that spark debate among qualified nail technicians. As professionals in the industry, it’s essential to…

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Ctpa Manifesto 2024

CTPA unveils cosmetics industry manifesto for general election year

By Rebecca Hitchon | 23 February 2024

As the UK heads towards a general election, the Cosmetic, Toiletry and Perfumery Association (CTPA) is calling for the next government to develop a strategy for the cosmetics and personal…

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Candy Claws Birmingham

Salon in the Spotlight: Candy Claws, Birmingham

By Callie Iley | 22 February 2024

Millie Mills modelled Candy Claws salon’s decor around her personality and style, creating a salon space with inclusivity, artistry and creativity at its core. “I wanted my clients to know…

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Mob Wife Nails

How to master the viral mob wife aesthetic on nails

By Rebecca Hitchon | 21 February 2024

With #mobwifeaesthetic amassing over 40K combined posts on Instagram and TikTok (at the time of writing), there’s a style shift taking place. Maximalist, luxurious and statement-making, mob wife styling is…

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Gen Z Recruitment

3 tips for recruiting Gen Z nail & beauty employees

By Guest Writer | 20 February 2024

Avril Kealy, digital marketing expert at Phorest salon software, shares advice on recruiting Generation Z into your salon… Salon recruitment is a hot topic right now, and for good reason. In…

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Temi Adeyemi Cultural Style Week

Cultural Style Week 2024 unveils My Cultural Style campaign with Miss England finalist, Temi Adeyemi

By Callie Iley | 20 February 2024

Dedicated to embracing cultural heritage, identity and beauty, Cultural Style Week has launched its vibrant My Cultural Style campaign featuring Miss England finalist, Temi Adeyemi. A week-long celebration of cultural…

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60 timeless tortoiseshell nail art ideas

By Scratch Staff | 20 February 2024

Tortoiseshell print offers a fun yet luxurious twist on animal print nail art, fitting an array of styles from block finishes and feature nails to French tips. Check out our…

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Nails Inc Mcdonalds

Nails.INC & McDonald’s collaborate to serve up treats for hands & feet

By Helena Biggs | 20 February 2024

British nail brand, Nails.INC, has joined forces with iconic fast food chain, McDonald’s, to create a range of quirky nail products. Inspired by popular menu choices, indulge in ‘I Speak…

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Nailympia Mexico 2024 1200 Image

Nailympia competition announces return to Mexico in July 2024

By Helena Biggs | 19 February 2024

The third edition of the Nailympia Mexico nail competition is scheduled for 6-7 July 2024, to be hosted by nail expert, Dafne Fernandez. “I’m really happy to see Mexico back…

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Scratch Snap nail art competition

Scratch Snap is a monthly, online nail art challenge to create a salon-style design in line with a theme. Simply snap…

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Nailympia Anaheim

Dive into the dazzling world of creativity and innovation at Nailympia Anaheim 2025! This is your ultimate opportunity to break boundaries,…

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