THE LATEST NEWS & FEATURES
TikTok’s tips to get your beauty business noticed on the social media app
TikTok has unveiled the TikTok Beauty Playbook 2024, containing marketing advice and industry insights for SMEs (small to medium-sized enterprises). It reveals that relative to other platforms, TikTok users spend 25%…
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Shola Ama, DJ Luck & MC Neat to perform at The Scratch Stars Party 2024
The infamous annual Scratch Stars Party returns to The Underglobe, London on Sunday 21 July, promising a night of celebration, networking and fun for the nail industry. Hosted by DJ,…
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Considering employing a nail/beauty apprentice? Here’s what you need to know
The UK government’s Spring Budget at the start of March prompted dismay from industry bodies for its silence on support for apprentices. However, positive news came later in the month…
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Nailchemy unveils packaging, pricing & product formulation rebrand
One evening in 2017, Hayley Partridge had a vision, in which she and her husband, Dave, were presenting a nail product at a trade show. Fast forward seven years and…
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Beauty pros: Here’s how to communicate well with your clients & retain them
Mastering the art of effective communication with your clients is essential for retaining their loyalty. You can build strong relationships with clients by actively listening to their needs, feedback, addressing…
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How I spotted a sign of skin cancer on my salon client’s nail
Session nail stylist, salon owner & educator, Marie-Louise Coster, reveals how undertaking skin cancer awareness training benefitted a client… As nail techs, we provide a very personal service. The level…
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30 darling daisy designs to inspire spring nail styling
Add daisy details to elevate nail designs this season! Check out our roundup of themed spring styles below…
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Nail content creator, Iram Shelton, shares how to use social media effectively
OPI global ambassador & content creator, Iram Shelton, has amassed over 132,000 followers on Instagram. Here, she shares how to embrace the power of social media as a nail pro…
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I’m a fully booked nail tech. What do I do next?
One of the most baffling things I see happening in the nail and beauty industry is independent pros boasting of fully booked diaries – but then closing them to new…
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Staffordshire-based nail brand, Glitterbels, has unveiled Annabel’s Art Assembly: an education event led by co-founder & creative director, Annabel Maginnis. It marks her…
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Scratch Snap is a monthly, online nail art challenge to create a salon-style design in line with a theme. Simply snap…
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