THE LATEST NEWS & FEATURES

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How to perfect the application technique for Artistic Colour Gloss

By Sophie Nutt | 28 June 2018

Hone your Artistic Colour Gloss technique as Scratch probes Carrie-Leigh Allen, educator for Louella Belle, about the ideal application technique for Artistic Colour Gloss… “For the perfect application of Artistic Colour Gloss,…

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How to approach the upsell process & boost beauty profits

By Scratch Staff | 27 June 2018

Naomi Mogg, educator for ASP, reveals why upselling treatments is one of the easiest ways to increase revenue and grow retail sales… Many therapists miss valuable opportunities to upsell because…

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Ink summer dayz

Embrace Summer Dayz with INK London’s nail colour collection

By Sophie Nutt | 27 June 2018

Cater to bright nail requests and hot nail art demands with five punchy shades from INK London. Available in iLac gel polish, the hues are (L-R) Funky Fuschia, Blazing Sunset,…

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Bride

Boost your bridal client care with these top tips

By Kat Hill | 27 June 2018

Is your appointment diary starting to fill up with bridal clients? Mandy Cook, sales director at Gerrard International, offers some advice for a smooth service and top-notch client care for the big day… “A…

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Beauty talk radio

Nail Harmony UK launches radio station for the beauty sector

By Alex Fox | 27 June 2018

The Nail Harmony UK Gelish Gala 2018 in Clacton-On-Sea last Friday offered a surprise launch for the industry.  The company’s director, Jason Smedley, took to the stage with brother, Mark Smedley,…

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Bronze and beautyful6

Salon in the Spotlight: Bronze and Beautyful, Newcastle under Lyme

By Kat Hill | 27 June 2018

Radiating positive vibes and an oh-so tropical theme, Bronze and Beautyful is the result of Lauren Lily Lea’s hard work and passion for the beauty industry. “I opened the salon in…

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Lisa scratch stars

Scratch Stars 2018: The Judging Days

By Scratch Staff | 27 June 2018

Snaps from the Scratch Stars Awards judging days, held 14-15 May at LCBT. See who scoops the titles in the 18 awards categories at the Scratch Summer Party on 15…

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Gelish gala 2018

Tales from Nail Harmony UK’s tropical Gelish Gala

By Alex Fox | 26 June 2018

Nail Harmony UK held its Gelish Gala 2018 on Friday 22 June at The Princes Theatre in Clacton-on -Sea. Myself and editor, Helena Biggs, donned cocktail dresses and with boarding…

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L0879 browperfect microblading starter kit hires copy

How to market microblading to clients

By Kat Hill | 26 June 2018

Thinking of training in microblading, but worried your clients won’t take up the treatment? Emma Apps, brow expert at The Eyelash Design Company, advises you to reassure them. “Brow services…

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KBC Awards Cambodia 2025

The KBC Awards Cambodia 2025 is set to be one of Southeast Asia’s most prestigious beauty events, taking place on…

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Annabel's art assembly

Glitterbels education event: Annabel’s Art Assembly

Staffordshire-based nail brand, Glitterbels, has unveiled Annabel’s Art Assembly: an education event led by co-founder & creative director, Annabel Maginnis. It marks her…

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