THE LATEST NEWS & FEATURES
Bridal nail styles: 2024 trend predictions & promotional tactics
A wedding is one of the most important events of a person’s life, with many couples dedicating months or even years to planning their perfect day. Hair, make-up, the dress, venue…
Read More
5 ways to boost your beauty salon team’s morale
Do you and your team members need a morale boost? Scratch gathers expert tips to support positivity in the workspace… 1. Lead by example “Salon owners can establish a cohesive…
Read More
Townhouse nail salon announces US expansion
Multi award-winning salon brand, Townhouse, has announced its first premises outside of the UK: in Beverly Hills, California. The female-founded destination for luxury nailcare has scooped three Scratch Stars Awards…
Read More
May the fourth: Celebrate Star Wars Day with nail art that’s out-of-this-world
May the fourth be with you! Celebrate all things Star Wars with our roundup of nail designs inspired by the iconic franchise…
Read More
Why are client consultations so important in the beauty industry?
A client consultation should be completed by every client before they receive a nail or beauty treatment. This consultation should be regularly reviewed to ensure that nothing has changed medically…
Read More
Take nail styling to new heights with Gelish & Morgan Taylor’s 6 summer shades
Gelish and Morgan Taylor have unveiled the Up In The Air collection for summer 2024. It features six nail hues inspired by living a life filled with colour that is…
Read More
Salon in the Spotlight: Nail Angel Studley, Warwickshire
Bringing a creative flair to her West Midlands home salon, Anni Watson shares how she’s incorporated her artistic background and love for upcycling into Nail Angel Studley… “While starting a…
Read More
CTPA calls on UK government for dedicated animal-free chemical testing strategy
UK trade association, the Cosmetic, Toiletry and Perfumery Association (CTPA), is calling on the UK government to publish a dedicated Non-Animal New Approach Methodologies (NAMs) strategy. Animal testing of cosmetic…
Read More
Ready to improve your nail art skills? MISSU invites you to a 14-day online challenge
Nail pros: practice and improve your nail art skills by taking part in a fun 14-day challenge, hosted by MISSU Nails. The innovative nail art brand is inviting techs to…
Read More
Read the latest issue
