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Sinead nails

#TRENDINGTUESDAY Sinead Bulley, The Nail Shack

By Sophie Nutt | 30 April 2019

We want to see the designs trending at your nail desk! Sinead Bulley, of The Nail Shack, reveals doughnut nails have been popular with her clients recently. “I think this…

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Salon System supports ‘The Masterclass’ by Mario Dedivanovic

By Sophie Nutt | 29 April 2019

Salon System supported ‘The Masterclass’ event hosted by celebrity make-up artist, Mario Dedivanovic (aka @makeupbymario), in London earlier this month. At The Masterclass, 650 make-up artists had the opportunity to…

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Metta francis nail art

How to encourage your clients to try nail art

By Metta Francis | 29 April 2019

A small sprinkle of glitter or minimalistic nail art can increase your profits and leave your clients feeling super chic, so take a look at your nail art menu and…

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Cew 2019 beauty awards

Beauty brand winners announced at CEW Awards

By Helena Biggs | 29 April 2019

Friday 26 April saw the results of the CEW Awards announced at the glamorous Hilton, Park Lane. Guests, including Scratch editor, Helena Biggs, indulged in a three course lunch and…

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Simply beauty nails

MANI MONDAY: Snazzy smoke

By Sophie Nutt | 29 April 2019

Begin the week the right way with some nail inspiration this mani Monday! The team at Simply Beauty in Bridgend, South Wales, has brightened up our morning with these jazzy…

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Beth at nails bybeth

Nails Styles of the Week: 21-28 April

By Kat Hill | 28 April 2019
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E.A.T.O.W initiative launches to drive diversity within the beauty industry

By Helena Biggs | 28 April 2019

Global beauty expert and strategist, Eryca Freemantle, has launched E.A.T.O.W; an initiative ‘Embracing All Tones Of Women’ that drives empowerment and diversity within the beauty industry. “E.A.T.O.W has been an…

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Creating bridal beauty packages in your salon

By Kat Hill | 27 April 2019

When tendeding to the nail needs of brides-to-be, ensure you’re also promoting your other skills… “If you offer other services, make sure you let all your potential customers know!” says…

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The gel bottle pick & mix

Stock up on The Gel Bottle Inc with Pick & Mix Deal

By Scratch Staff | 27 April 2019

Stock up on your favourite The Gel Bottle Inc shades with the brand’s latest bulk buy offer. Until April 30, nail professionals can purchase any six shades for a special,…

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The HBSA & Hair & Beauty Charity Golf Day

The fourth annual HBSA & Hair & Beauty Charity Golf Day heads to the stunning Championship Cheshire Course at Carden…

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Innergize Beauty Wellness Summit

Innergize Beauty & Wellness Summit

Global cloud software provider, Zenoti, will host has its annual beauty and wellness summit, Innergize 2025: A Time To Thrive,…

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