THE LATEST NEWS & FEATURES
Salon in the Spotlight: Nails by Emoke, Harrow, Greater London
Emoke Andre, owner of London nail salon, Nails by Emoke, tells Scratch about the unique qualities of the business and its ‘family’ of staff… Qualifying as a nail technician in…
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Want to start a home or mobile nail business? Here’s what you need to know
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares her experiences working from home and on a mobile basis… We are in a cost of living crisis: everything is…
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3D nail ideas to mark Pride Month: #ShowScratch Creative Challenge
Check out entries to the 19 June 2024 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: 3D Pride. Each nail…
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Create bold summer nail looks with 5 neon gel polishes from The GelBottle Inc
Are you ready to make nails glow this summer? Brighton-born professional nail brand, The GelBottle Inc (TGB), has launched its Neon Nights collection for summer 2024: five trend-led neon gel…
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Skincare mogul, Eve Taylor, awarded Damehood for contributions to business
Eve Taylor, founder of Eve Taylor London, has been appointed a Dame Commander of the Order of the British Empire (DBE) in the King’s Birthday Honours List. This accolade recognises…
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A guide to greenwashing & what to do if you spot it in the beauty industry
While public interest in and understanding of eco purchasing choices has increased dramatically in recent years, buying a product that is sustainable isn’t as straightforward as it may seem. “Consumers…
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Share Good Vibes Only with The Manicure Company’s 6 vibrant summer gel polishes
The bold, carefree spirit of the 1960’s has inspired The Manicure Company’s summer 2024 nail colour collection, Good Vibes Only. The six vibrant shades serve up a celebration of empowerment,…
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Celebrities investigate beauty trends & treatments for TV series
Entertainer & radio presenter, Debbie McGee, has teamed up with actress & producer, Debbie Arnold, to explore beauty treatment and wellbeing trends for a TV show, titled Beauty Investigates. Airing…
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9 tips to make your beauty business stand out on social media
Avril Kealy, digital content strategist at salon software provider, Phorest, shares social media marketing advice… Despite most of us scrolling on social media every day, harnessing its power for your…
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