THE LATEST NEWS & FEATURES

Tech

Thank you: Research shows ‘thanking’ customer is key to retention

By Scratch Staff | 23 November 2019

New research has revealed that businesses who do not offer rewards and incentives to employees and customers could potentially losing out as they are failing to keep up with people’s…

Read More
Untitled design

Sienna X launch Skincare Sachets to entice clients

By Sophie Nutt | 22 November 2019

Sienna X has launched handy Skincare Sachets, adding the range to its Skincare collection. Designed to add value onto treatments and entice a new set of clients to try the…

Read More
Artic wear

Add sparkle to nail services with Jessica Phēnom Arctic Wear collection

By Kat Hill | 22 November 2019

Gerrard International has revealed three new Jessica Phēnom shades for the party season. The Arctic Wear collection colours are available individually or retail-ready gift sets. The sets include one of…

Read More
Virag timar lead image

The benefits of offering L&P services

By Sophie Nutt | 21 November 2019

The L&P system is a valuable addition to a professional’s skillset as well as a staple service for a salon’s service menu. “L&P is a system that I have been…

Read More
Arcticfrost model 2 copy

Orly reveals icy Arctic Frost nail colour collection for winter

By Sophie Nutt | 20 November 2019

Orly has revealed its shimmering Arctic Frost collection for a chic take on winter manicures. Available in Orly nail lacquer and Orly GelFX formulas, the six-piece collection includes: Below Zero…

Read More
X factor beautylab

Behind the scenes with BeautyLab at The X Factor: Celebrity

By Scratch Staff | 20 November 2019

Skincare brand, BeautyLab, has returned to the set of the X Factor for another year to tend to the complexions of this year’s X Factor: Celebrity contestants. The brand, which…

Read More
Untitled design (1)

Salon in the Spotlight: Luscious Nails & Beauty, West Dunbartonshire, Scotland

By Kat Hill | 20 November 2019

Looking to create a balance between family life and a busy business, Lynne Scott sought a solution close to home – converting her garage into a studio for her nail…

Read More
Untitled design

Get arty & ease application with new Halo Gel Polish Brush

By Sophie Nutt | 19 November 2019

Pure Nails has launched the Halo Gel Polish Brush in Size 6, allowing techs to create a variety of nail designs. Ideal for using with the Halo Gel Polish formula…

Read More
Jay eves nails

#TRENDINGTUESDAY Jay Eves, Nails By Jay

By Sophie Nutt | 19 November 2019

We want to see the designs trending at your nail desk! Jay Eves, of Nails By Jay, reveals the 3D reverse French nail look has been extremely popular with clients…

Read More
Apr25 low res cover for web

Read the latest issue

Scratch apr print sidebar ad 9

FOLLOW US

Cambodia main poster

KBC Awards Cambodia 2025

The KBC Awards Cambodia 2025 is set to be one of Southeast Asia’s most prestigious beauty events, taking place on…

Read More
Annabel's art assembly

Glitterbels education event: Annabel’s Art Assembly

Staffordshire-based nail brand, Glitterbels, has unveiled Annabel’s Art Assembly: an education event led by co-founder & creative director, Annabel Maginnis. It marks her…

Read More