THE LATEST NEWS & FEATURES

Amy pierce beauty loft

Rochdale nail tech to appear on ITV to discuss business impact of COVID-19

By Helena Biggs | 9 April 2020

Amy Pierce, founder of The Beauty Loft in Rochdale, is to appear on ITV’s Tonight show to reveal the impact of coronavirus on her business. Airing at 7.30pm on 9…

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Nu nudes

Meet nude nail needs with 12 shades from The Gel Bottle Inc

By Kat Hill | 9 April 2020

The Gel Bottle Inc has introduced Nu Nudes, a curated collection of 12 gel polish shades offering diverse nude nail tones. “I set up The Gel Bottle Inc with inclusivity…

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World nails live

Scratch editors to join nail industry pros in #WorldNailsLive broadcast

By Scratch Staff | 8 April 2020

Canadian nail artist, Valerie Ducharme, and Flux Nails CEO, Nancy Craveiro have launched #WorldNailsLive, a series of free, live social media streams that take place across Facebook and Instagram until…

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Layla Tourh

Challenge launched to tackle business downtime

By Kat Hill | 8 April 2020

Beauty Boss HQ has revealed the Take Action In April Challenge for business owners. Launched to help beauty professionals during the current pandemic downtime, the marketing & business development agency…

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Lizzy wade lead

Salon in the Spotlight: Lizzy’s Nails, Norfolk

By Kat Hill | 8 April 2020

Starting out as a mobile technician, Lizzy Wade built up a loyal clientele and was soon seeking a more permanent base for her beauty business. “I decided to set up…

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Nail lacquer polish varnish 1200

Online sales of nail products soar by 12% during lockdown

By Helena Biggs | 8 April 2020

The NPD Group has reported that online sales of prestige nail products increased 12% in the week beginning 16 March 2020, when the general public were instructed to implement social…

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Amber jane mcleod

Tech Talk: Spreading positive vibes via a 4D Piglet

By Helena Biggs | 7 April 2020

Scratch shines the spotlight on Amber-Jane McLeod, a talented tech who has crafted a 4D creation to promote positivity during the coronavirus outbreak Amber-Jane McLeod of The Little Beauty House,…

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Diana pajeva

#TRENDINGTUESDAY Diana Pajeva, Diana’s Nail Art

By Sophie Nutt | 7 April 2020

We want to see the nail designs that are proving popular on your social media pages! Diana Pajeva, of Diana’s Nail Art, says that this tropical nail look has been…

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Hd brows trend workshop 2

HD Brows stylists offer discounted treatments to NHS staff

By Sophie Nutt | 7 April 2020

In this time of uncertainty and crisis, a number of HD Brows stylists and beauty therapists across the country are focusing on giving back to those who are working tirelessly…

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Annabel's art assembly

Glitterbels education event: Annabel’s Art Assembly

Staffordshire-based nail brand, Glitterbels, has unveiled Annabel’s Art Assembly: an education event led by co-founder & creative director, Annabel Maginnis. It marks her…

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Scratch Snap nail art competition

Scratch Snap is a monthly, online nail art challenge to create a salon-style design in line with a theme. Simply snap…

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