THE LATEST NEWS & FEATURES
Add sweetness to summer styling with these 40 strawberry nail art ideas
Give nail art a fruity twist this summer with strawberry-themed designs. The ideal look to complement sunny weather, strawberry nails saw a 4,700% increase in Pinterest searches over June, according…
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Revealed: The top 5 hottest nail trends for summer 2024
Discount platform, Wethrift, has analysed Pinterest search data to uncover the most popular nail trends this summer. Are you in need of some seasonal nail inspiration? Or looking to brush…
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Salon in the Spotlight: Taylored Beauty, Dereham, Norfolk
Lauren Taylor of Taylored Beauty lets Scratch inside her salon: a space merging the luxe of a spa with the comfortable warmth of a home. Training in brow definition and lash…
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Explore a ‘spectrum of colour’ with Gelish’s 4 HEMA-free Solid Cream Gel Palettes
Gelish has unveiled four HEMA-free Solid Cream Gel Palettes – perfect for colour-loving nail techs seeking gel that ‘stays put exactly where you want it’. The solid cream gel product…
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How to create a loyal nail client base
Elaine Watson, global education director at Light Elegance, shares top tips to create a thriving nail business… Do you ever feel like you’re constantly hustling to find new clients, only…
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PHOTO GALLERY: The Scratch Stars Party 2024
The UK&I nail industry was celebrated at The Scratch Stars Party on 21 July, which saw the winners of the 12th Scratch Stars Awards announced. The annual awards not only…
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Nail, beauty & aesthetics salon, Pre-, welcomes all into second London location
Multi-service salon brand, Pre-, has expanded into a second premises in Parsons Green, South West London. Scratch paid a visit to the brand’s flagship salon in Islington last year, to…
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Nominate now: Your favourite nail & beauty influencers 2024
The National Hair & Beauty Federation (NHBF) has opened its Top 100 Influencer Index to nominations. The annual event recognises and rewards professionals in the hair, barbering and beauty industries…
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WINNER ANNOUNCED: Scratch Snap July 2024
The winner of Scratch’s monthly nail art challenge for July has been announced as Isabelle Pattissier. In a showcase of talent, techs created nail designs to fit theme, Magical Nails, in the…
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