THE LATEST NEWS & FEATURES
Social media strategies to evolve to keep Middle East beauty industry relevant in ‘new normal’
The Middle East beauty industry is facing up to an online ‘reality check’ as it moves to remain relevant in the post-Covid-19 ‘new normal’. According to experts in a webinar…
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#NOWTRENDING Starburst Galaxy Nails by Amelia Pullano
Amelia Pullano of Buffed Nails & Beauty chats to Scratch about creating this stunning starburst galaxy design and her life and career as a nail tech. Please tell us about…
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Over 30% of women turn to beauty pros to fix DIY treatments post-lockdown
A recent poll commissioned by UK shopping centre, centre:mk, has revealed that despite almost 50% of women saying they’d tried DIY beauty hacks at home during lockdown, 33% of also…
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Covid-Safe USA Nail Event Proves Huge Success
Running successfully for 10 years now, the Nail Camp events, organised in the USA by Jessica Briarmoon, have been a mecca for techs that desire a four-day break that’s all…
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Salon owner launches The Beautyco Club online business support community
Jayd Linney, owner of the salon chain Nailco Nail Bar, has launched The Beautyco Club – a free online business support community. The club is based on Facebook and is for anyone…
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Open for entries – Oceania Nail Photo Comp
There is still time to enter the photographic categories of the Oceania Nail Championships, to be held at the Perth Hair & Beauty Expo hosted by Ascot Racecourse in Perth,…
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Cosmetics industry predicted to move towards up-cycled ingredients
Food byproducts are being increasingly up-cycled as raw materials by the cosmetics industry, according to Ecovia Intelligence. Food byproducts are already established as a source of natural ingredients and some,…
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TECH TALK: Phoebe of Pheebs Nails
Scratch chats with Phoebe of Pheebs Nails, a talented tech with a love for natural nails, about her experiences and time in the industry. “As far as my industry inspirations…
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A Wealth of Top Training & Tips for Techs
It’s no secret that Sam Biddle is a great nail art educator, with a wealth of online nail art courses on offer for all ages, skill sets and schedules. Sam…
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Staffordshire-based nail brand, Glitterbels, has unveiled Annabel’s Art Assembly: an education event led by co-founder & creative director, Annabel Maginnis. It marks her…
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Scratch Snap is a monthly, online nail art challenge to create a salon-style design in line with a theme. Simply snap…
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