THE LATEST NEWS & FEATURES

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Truro educator shares success stories of former nail students

By Guest Writer | 28 September 2020

Sarah Brenton-Sara, lecturer in Level 2 & 3 Nail Services & Beauty Therapy at Truro & Penwith College, shares how she supports her present and past nail students in the quest for a…

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#TeamTalk: Get to know the Dream Nails team – part 2

By Guest Writer | 28 September 2020

Discover who’s behind the handiwork at the Dream Nails chain of salons with an insight into its staff members… Lisa Le – Manager, Dream Nails Royal Wharf How did you get into…

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Is my nail or beauty product out of date?

By Katie Barnes | 28 September 2020

In a previous blog for Scratch, I discussed the shelf life of nail products. In this article, I will go into more depth about what the labelling on products means,…

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Salon system cleansing range

Maintain hygiene levels with Salon System sanitisation products

By Sophie Nutt | 28 September 2020

Salon System has launched sanitisation products including Hand Cleansing Gel and Nail+File Cleansing Spray. The Salon System Hand Cleansing Gel is no-rinse and ideal for use before all beauty services,…

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Scratch Snap: September 2020

By Sophie Nutt | 28 September 2020

Take a look at all the entries from the September Scratch Snap nail art challenge! The theme for September was ‘chocolate’ with Liz Richards, head of education for Cuccio Europe,…

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Beauty therapist reaps rewards of Sienna X commission scheme

By Sophie Nutt | 27 September 2020

Over the last three months, Sienna X has been supporting its beauty therapists with its cashback scheme. The scheme offers therapists another revenue stream by retailing Sienna X products to…

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Influencer marketing

Instagram Stories integral to influencer marketing

By Sophie Nutt | 26 September 2020

Instagram Stories are integral to influencer marketing, a report by Tribe Dynamics has found. In its 2020 Influencer Brand Survey Report, the tracking service reported that close to 80% of…

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TECH TALK: Jess Rose of Jess Rose Beauty

By Callie Iley | 26 September 2020

Scratch chats with Jess Rose, of Jess Rose Beauty in Thrapston, Northamptonshire, about her love for Magpie Beauty and passion for nails. “I’m Jess, I’m 27 and I live in…

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Autumn forestry inspires seasonal Crystalac collection

By Sophie Nutt | 25 September 2020

Crystal Nails has launched its autumn/winter 2020 3-Step Crystalac collection, turning to nature for its inspiration. The eight-piece gel polish collection sees a palette of light and dark reds and…

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Annabel's art assembly

Glitterbels education event: Annabel’s Art Assembly

Staffordshire-based nail brand, Glitterbels, has unveiled Annabel’s Art Assembly: an education event led by co-founder & creative director, Annabel Maginnis. It marks her…

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Scratch Snap nail art competition

Scratch Snap is a monthly, online nail art challenge to create a salon-style design in line with a theme. Simply snap…

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