THE LATEST NEWS & FEATURES
Change up your nail styles with Photochromic gel polishes
Urban Graffiti has unveiled its most adventurous gel polish range to date, the Photochromic Collection, available via Naio Nails. The collection features 12 bright shades which each change to a…
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Jay Jay Revlon addresses the stigma around male grooming
Back in August 2018, Scratch caught up with the founder of Guys That Nail It, Jay Jay Revlon, about his passion for male self-care. Jay Jay strives to change the stigma around…
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#ShowScratch Creative Challenge: BIRDS OF PARADISE
Check out all the entries to the latest challenge from Scratch, in which techs were tasked with creating designs inspired by Birds of Paradise! The next task will be posted across our…
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Enhance your skincare offerings with vegan gels & creams from Mavex
MAVEX has launched a therapeutic range of vegan skincare products to soothe a range of skin problems, with all formulas based on medicinal plants and herbs. The range is made…
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The Unicorn’s Den reveals festive nail art glitter mixes
Add glimmer to your seasonal nail designs with the latest launch from nail art brand, The Unicorn’s Den. Comprising 12 glitters, the Tinsel Town collection includes a mix of festive…
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Shake up nail styles with Gelish & Morgan Taylor’s winter nail colours
Gelish and Morgan Taylor have unveiled their holiday winter nail colour collection, ‘Shake Up The Magic!’ Inspired by the magic and nostalgia that comes with the holiday season, the range…
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#NowTrending: Stunning smoky amethyst nails by Natasha Barker
Scratch chats with Natasha Barker of Niche Nail Beauty about her passion for education and love for the nail industry, and explores how she created this dazzling amethyst design… I’ve…
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Sister campaign of Beauty Backed encourages clients to support local beauty pros
Caroline Hirons, founder of the Beauty Backed campaign, has launched a sister initiative; Back Beauty. Beauty Backed launched in August 2020 to raise both funds and support for the reopening…
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Back To Basics: 3 steps to ensure your gel polish goes the distance
At Pure Nails, we think that Lockdown 2.0 is the perfect time to go back to basics and perfect your core skills; namely how ensure a chip-free, durable finish. Step…
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