THE LATEST NEWS & FEATURES
Sweet Squared kicks off e-file education with exciting product launch
To coincide with the launch of the Light Elegance Zippy Gen2 e-file, Sweet Squared has launched online e-file education and will be hosting e-file education at its multiple training centres…
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Mellow yellow nails
Missing the sunshine? Bring back summer vibes with these sunny yellow tones…
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NAIL TECH TALK: Oksana Smirnova, Scratch Stars finalist 20/21
Scratch Stars Gel Tech of the Year finalist 20/21, Oksana Smirnova, shares how she discovered her passion for nails, how it felt to be announced as a finalist and her…
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15 things to know about Madelene Wolf – global champion of nails
Get to Know a Nailympia Expert… NAME: Madelene Wolf Business name: Madelene Wolf Naildesign Location: Sweden Nationality: Swedish Who Trained You: So many… David Fowler & Najet Hamila Strand to…
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10 Builder in a Bottle shades from TGB
The Gel Bottle Inc has expanded its Builder In A Bottle (BIAB) nail range with 10 empowering shades; each named after a quality or strength. The diverse colour palette includes…
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Lady Showbiz introduces trade package for nail salons & spas
Lady Showbiz has put together a professional package, aimed at salons, spas and mobile nail technicians. The package offers 90 gel-effect nail polishes in a variety of colours for £495…
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NAIL BITES: 5 tales from the industry w/c 13 June
Here at Scratch, we love keeping up to date with anything fun happening in the nail industry! These are our top 5 nail tales of the week… 1. The Aquarium manicure…
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Earthy Nail Polish: for green salons looking to retail a plant-based colour collection
If you want to widen your customer reach and retail with a conscience, then Earthy Nail Polish is a great option for your salon shelves. Earthy Nail Polish, born from…
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Meet the fathers that have found fame in the nail industry
Scratch puts the spotlight on famous nail industry dads & finds out more about them from their offspring… SAMUEL SWEET, co-founder/CEO, Sweet Squared, & his son, Dexter Samuel Sweet has…
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The KBC Awards Cambodia 2025 is set to be one of Southeast Asia’s most prestigious beauty events, taking place on…
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Staffordshire-based nail brand, Glitterbels, has unveiled Annabel’s Art Assembly: an education event led by co-founder & creative director, Annabel Maginnis. It marks her…
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