THE LATEST NEWS & FEATURES

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35% of UK online shoppers will only purchase from responsible brands

By Emma Hobday | 10 August 2021

Research from Empathy.co, the global commerce search and discovery platform, has discovered that 35% of UK online shoppers will only associate with ‘responsible’ brands – such as those that treat…

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Nail artist, Celina Rydén, shares skills via online nail education platform

By Helena Biggs | 9 August 2021

Globally renowned Swedish nail artist, Celina Rydén, has launched online nail education platform, My Nail Academy (MNA), offering a wealth of courses for nailists keen to improve skills.  MNA offers…

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Barry M supports charity mani challenge with nail polish launch

By Chloe Randall | 9 August 2021

Barry M has launched a limited edition nail polish named after Esme Lucas, a nine-year-old girl who was diagnosed with leukaemia earlier this year. The nail shade, which Esme named…

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Alternative French tips

By Kat Hill | 9 August 2021

Add flashes of colour to your French manicures with these alternative looks…

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Instagram movement encourages hand model diversity in adverts

By Emma Hobday | 8 August 2021

Model, Maxey Greene has launched the Instagram account All Hands Are Good Hands, which is dedicated to showcasing hands of all shapes, sizes and features. Maxey was inspired to create…

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NAIL TECH TALK: Jessica Smith of The Nail Club

By Callie Iley | 7 August 2021

Scratch chats to Jessica Smith of The Nail Club about growing up in a family of nail technicians and leaving an office job to pursue nails full time… Coming from…

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Revealed: Cosmetic procedure guidance for young adults, parents & mature adults

By Emma Hobday | 6 August 2021

New advice about how to feel good in our own skin and how to make informed decisions about cosmetic treatments is being launched by the Mental Health Foundation (MHF), supported…

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Want the strength of acrylic with the flexibility of gel? Meet AcryGel

By Guest Writer | 6 August 2021

AcryGel UK‘s namesake nail system offers nail pros the strength and durability of acrylic with the clarity and flexibility of UV gel to create long-lasting, clear enhancements. By taking the…

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Sweet Squared gifts customers with £150 summer goody bag

By Helena Biggs | 6 August 2021

Distribution company and training provider, Sweet Squared, is celebrating summer by offering with a special gift with purchase worth over £150. The gift contains goodies from across the entire Sweet…

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KBC Awards Cambodia 2025

The KBC Awards Cambodia 2025 is set to be one of Southeast Asia’s most prestigious beauty events, taking place on…

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Glitterbels education event: Annabel’s Art Assembly

Staffordshire-based nail brand, Glitterbels, has unveiled Annabel’s Art Assembly: an education event led by co-founder & creative director, Annabel Maginnis. It marks her…

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