THE LATEST NEWS & FEATURES

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Pinterest predicts 2022’s hottest nail trend & it’s an ode to nature

By Rebecca Hitchon | 7 December 2021

Pinterest has unveiled its beauty trend forecast for 2022, Pinterest Predicts, revealing that landscape-style nail designs, or what the company called ‘Nailscapes’, will take prominence. This is based on global…

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An inside look: How Academy2 can change up your nail education journey

By Helena Biggs | 6 December 2021

It’s been dubbed an ‘education epicentre’, combining online learning with in-classroom hours and masterclasses so you can learn nail skills – and more – at your own pace. Academy2 from…

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Nail Bar Boys: BBC launches series following Liverpool nail tech team

By Rebecca Hitchon | 6 December 2021

A BBC Three documentary following the lives of six British Vietnamese nail techs in Liverpool, titled Nail Bar Boys, has launched. Astro, Little Kenny, Brandon, Bruno, Dragon and Big Tony…

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Want to create eye-catching nail designs? Check out Nailchemy’s Eternals collection

By Chloe Randall | 4 December 2021

Nailchemy has launched its Eternals collection, comprising six gel polish shades. Featuring colour changing flakes and reflective glitter, each colour can be used on its own or on top of…

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Glitterbels launches hema-free gel polish range for nail pros

By Scratch Staff | 3 December 2021

Staffordshire based nail brand, Glitterbels, has unveiled a hema-free gel polish range, launching with 80 stunning shades. Founded by Annabel and Elliott Maginnis in 2018, the Glitterbels range features colour…

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Revealed: the huge search increase for ‘men’s nail polish’ after celeb launches

By Chloe Randall | 3 December 2021

According to research conducted by Love the Sales, there has been a huge lift in searches for ‘men’s nail polish’ since the launch of two male celebrity nail polish lines.…

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Machine Gun Kelly launches ‘gender-neutral’ nail polish line

By Rebecca Hitchon | 3 December 2021

American singer-rapper Machine Gun Kelly has launched a ‘gender-neutral’ nail polish line inspired by self-expression and creativity for all, whatever their age or however they identify. Named UN/DN LAQR –…

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Major beauty brands sign up to circular economy initiative

By Rebecca Hitchon | 2 December 2021

Beauty brands including Elemis, Unilever and NAF! Salon have signed up to a circular economy initiative, launched by Jo Chidley, co-founder of natural and sustainable personal care brand Beauty Kitchen.…

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#ShowScratch Creative Challenge: Santa’s Workshop

By Callie Iley | 2 December 2021

Check out the entries to the 1 December nail art challenge from Scratch, in which techs were tasked with creating nail designs inspired by Santa’s Workshop! Each design was submitted…

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KBC Awards Cambodia 2025

The KBC Awards Cambodia 2025 is set to be one of Southeast Asia’s most prestigious beauty events, taking place on…

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Glitterbels education event: Annabel’s Art Assembly

Staffordshire-based nail brand, Glitterbels, has unveiled Annabel’s Art Assembly: an education event led by co-founder & creative director, Annabel Maginnis. It marks her…

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