THE LATEST NEWS & FEATURES

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Instagram analytics: what you need to know

By Scratch Staff | 30 December 2021

You’ve got your posting strategy down, your content is getting hits and your following is gaining momentum. But, how do you keep it up and stay on top of the…

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2022 nails

By Callie Iley | 30 December 2021

2022 is right around the corner! Get your nails ready for the occasion by taking inspo from our roundup of reader designs below…

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Salon in the Spotlight: Mils Does Nails, Cheltenham, Gloucestershire

By Callie Iley | 29 December 2021

Prior to April 2021, Millie Hegarty was doing nails from her home on a part-time. “I decided to begin working full time on a self employed basis. I started renting…

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Raynaud’s Syndrome: Here’s how you can help sufferers

By Emma Hobday | 29 December 2021

Raynaud’s Syndrome is named after French physician, Maurice Raynaud, who first recognised the condition in 1862. The phenomenon causes an interruption of blood flow to all extremities including the hands,…

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Dazzle nail clients with 6 metallic additions to The GelBottle Inc’s FoilX line

By Rebecca Hitchon | 28 December 2021

The GelBottle Inc has extended its FoilX line of statement foils, created to make elevating nail art looks quick and simple, by adding six high-shine metallic colours. The shades are:…

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IV KULTURE nail brand sales serve to support 2% Black Nail Tech Initiative

By Emma Hobday | 26 December 2021

Scratch chats to entrepreneurs Tianna, Taja, Ty, and Toi, the four sisters behind the Florida based nail brand IV KULTURE, about how they are making changes in the Black nail…

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Salon retail

9 tips for successful salon retailing

By Kat Hill | 26 December 2021

Esteemed salon & spa business consultant, Susan Routledge, serves up advice on how & why you should make the most of retail opportunities… 1 Why is it so important for a…

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NHBF Snap Poll shows urgent need for financial support in hair & beauty industry

By Chloe Randall | 23 December 2021

A snap poll by the NHBF has demonstrated the urgent need for local authorities in England to process applications from hair & beauty salons and barbershops for the Additional Restrictions…

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Love watercolour nail art? This Gelish product helps create it in seconds

By Helena Biggs | 23 December 2021

Are you a fan of dreamy nail designs – but don’t have the time to craft detailed looks? Gelish has served up a product that allows marble and watercolour effects…

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KBC Awards Cambodia 2025

The KBC Awards Cambodia 2025 is set to be one of Southeast Asia’s most prestigious beauty events, taking place on…

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Glitterbels education event: Annabel’s Art Assembly

Staffordshire-based nail brand, Glitterbels, has unveiled Annabel’s Art Assembly: an education event led by co-founder & creative director, Annabel Maginnis. It marks her…

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