THE LATEST NEWS & FEATURES
Sally Hansen unveils virtual try-on tool for nail colour
Nailcare brand, Sally Hansen, has partnered with beauty tech solutions provider, Perfect Corp., to launch an advanced nail colour virtual try-on experience. The digital feature is the first-to-market application of…
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Beauty ranked as second most popular industry on TikTok
The financial experts at Money.co.uk have found that one in four people (26%) shop locally due to being inspired to do so on social media. Taking this statistic, they then wanted to discover…
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Revealed: 3 key findings from beauty industry report into diversity & inclusion
CEW UK, The MBS Group and ScienceMagic. Inc have worked in collaboration to produce a report on diversity, equity and inclusion on the European beauty industry. For this report, The…
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NAIL TECH TALK: Ashleigh Clews of Ashleigh’s Nails & Lashes
Scratch chats to Ashleigh Clews of Ashleigh’s Nails & Lashes about her journey into the nail industry and where she finds inspiration for her work… I have always painted my…
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Is this Witchcraft? Yes! Discover the dazzling gel polish effect from Nailchemy
Elevate your gel polish service and dazzle clients with the magical Witchcraft Gel Polish – available from Nailchemy. Packed with holographic pigment, the formula can be used over any gel…
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Salon System educator discusses the vital role of education in the nail space
Lisa Stone, Salon System educator, chats to Scratch about her favourite Salon System courses to teach, how much you should spend on a quality course, and what she thinks is…
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#ShowScratch Creative Challenge: Galentine’s
Check out the entries to the 9 February nail art challenge from Scratch, in which techs were tasked with creating nail designs with the theme Galentine’s! Each design was submitted…
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How to grow your nail business with apprentices
Multi award-winning salon owner, Liza Smith, reveals why you should consider hiring an apprentice… Do you often find yourself working long hours and turning away clients because your appointment book…
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Louella Belle adds eco-friendly Evolve Organic Beauty line to pro product portfolio
Louella Belle, distributor of brands including Artistic Nail Design, Morgan Taylor Nail Lacquer, Footlogix and Personaility for the professional beauty sector, has added Evolve Organic Beauty to its impressive portfolio.…
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The KBC Awards Cambodia 2025 is set to be one of Southeast Asia’s most prestigious beauty events, taking place on…
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Staffordshire-based nail brand, Glitterbels, has unveiled Annabel’s Art Assembly: an education event led by co-founder & creative director, Annabel Maginnis. It marks her…
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