THE LATEST NEWS & FEATURES
3 steps to increase your beauty treatment prices without guilt
Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright…
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35 Mini Egg nail styles to drool over this Easter
The Easter bunny has paid a visit to Scratch and brought us delectable Mini Egg nails! The speckled nail finish proves popular each year, and is versatile enough to be…
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30 vibrant nail art designs for the 2025 festival season
Festival season is upon us, and what better way to celebrate than with a vibrant nail art design? Check out our roundup of colourful looks guaranteed to stand out from…
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Pet-friendly salons: key benefits & important considerations
Have you ever considered making your salon pet-friendly? A spokesperson for luxury nail salon, Paint Nails London, shares the advantages and what you need to consider. Why did you decide…
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Indulge in 21 ice cream-inspired nail art designs: #ShowScratch Creative Challenge
Check out entries to the 9 April 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Ice cream dreams. Each…
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Family affair: Meet 3 sets of siblings finding success in the nail industry
Scratch puts the spotlight on brothers and sisters working together in the nail industry… Glitterbels While Annabel Maginnis will likely come to mind when you hear the word ‘Glitterbels’, there…
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35 short nail art design ideas for 2025
Who said nail art is just for long nails? Not us! Short nails are a popular and practical choice amongst nail enthusiasts, with over 426,000 posts under #shortnails on TikTok, so…
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8 must-know spring/summer 2025 nail art trends
Spring has sprung, and it’s time to try out new nail design options. Nail trends for spring/summer 2025 are pushing the boundaries of creativity and steering art in a fresh…
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Coffin nails: 5 on-trend nail art designs to inspire your spring look
Coffin, or ballerina, nails are long, tapered and filed flat at the tip. The shape resembles both a coffin and a ballerina’s slipper, which inspired the interchangeable names. A popular…
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Staffordshire-based nail brand, Glitterbels, has unveiled Annabel’s Art Assembly: an education event led by co-founder & creative director, Annabel Maginnis. It marks her…
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Scratch Snap is a monthly, online nail art challenge to create a salon-style design in line with a theme. Simply snap…
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