THE LATEST NEWS & FEATURES
#ShowScratch Creative Challenge: Fabulous Frogs
Check out the entries to the 23 February nail art challenge from Scratch, in which techs were tasked with creating nail designs inspired by frogs! Each design was submitted via…
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London Fashion Week day 4 & 5: Nails to note
London Fashion Week concluded its showcase of autumn/winter styling yesterday, with an array of not only spectacular fashion choices but also nail looks. Here, Scratch takes a look at the…
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Salon in the Spotlight: Mali Raj Beauty Room, Little Eaton, Derbyshire
Ashleigh Hutchings opened her salon in her garden outbuilding in 2015. “The opportunity arose as I had recently gone from full-time to part-time in another job. I worked every hour…
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London Fashion Week: Backstage with the nail team for Edward Crutchley
Outside of the Bargehouse, a four storey industrial warehouse space next to the Thames, Storm Eunice is battering London. With a red weather warning and everyone advised to stay inside,…
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How to attract more men into the salon space
Do you struggle to target a male client base? Are you offering enough treatments for male need in the beauty space? Here, Patrick Barry, GM of Small Business at salon…
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NYFW: Pantone reveals 10 trending colours for AW 22/23
Global colour authority, Pantone Color Institute, has revealed its report of the top 10 standout colours for New York Fashion Week for autumn/winter 2022/2023, along with five core classics that are…
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Nailympia Online – 2nd edition: WINNERS ANNOUNCED
Nailympia Competitions, in association with Scratch magazine, has announced the winners of the second edition of Nailympia Online. The international nail competition welcomed 13 categories with three divisions, plus a…
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Pure Nails seeks inspo from fairytale magic for 6pc Halo Gel Polish collection
Make clients feel like fairytale royalty with the Once Upon a Time launch from Pure Nails; six reflective glimmering cat eye nail shades in the Halo Gel Polish formula. Vegan…
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London Fashion Week day 1-3: Nails to note
Despite England being hit by two storms and severe disruptions since Friday, one place that has remained as dynamic as ever is the capital, celebrating bold and escapist style and…
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