THE LATEST NEWS & FEATURES

Empty Nail Salon

No-shows & cancellations: how to prevent & handle them in your beauty business

By Marie-Louise Coster | 20 February 2025

Session nail stylist, salon owner & educator, Marie-Louise Coster, shares advice for client no-shows and cancellations… Every beauty business, at some point, has a client that doesn’t turn up for their…

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Pet Portrait Gallery

45 pawsome pet portrait nail designs

By Rebecca Hitchon | 20 February 2025

Here at Scratch, we love four-legged friends – and even more so when they feature on nails! Check out our roundup of pet portrait nail designs to show that even…

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The Beauty Business Platform

Platform launches to empower beauty pros & support business growth

By Scratch Staff | 19 February 2025

Samantha Cusick, a business growth coach & owner of multiple salons, has launched The Beauty Business Platform. The resource seeks to empower hair and beauty professionals at all levels and…

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What are ‘soap nails’, the 2025 trend loved by celebrities including Kylie Jenner?

By Scratch Staff | 18 February 2025

There’s good news for fans of the ‘clean girl aesthetic’: the TikTok beauty craze centred around a fresh, glowing and natural appearance. ‘Clean’ and classy manicure trend, ‘soap nails’, has…

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Nail Biting Picking

How to stop nail biting & picking: experts share treatment plans to break the habit

By Rebecca Hitchon | 18 February 2025

Finalists in the Scratch Stars Natural Nail Specialist of the Year category 2024 share tips for nail biting and picking clients… Why do people bite and pick at their nails…

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Selena Gomez, Cynthia Erivo & 3 other celebrity nail looks spotted at the BAFTAs

By Lilly Delmage | 17 February 2025

The 2025 British Academy Film Awards saw celebrities flaunt stylish and trendsetting manicures. The star-studded event showcased an impressive roster of nail looks on the red carpet, and these looks…

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Nail & beauty apprenticeships: salons share benefits, their experiences & advice

By Rebecca Hitchon | 16 February 2025

In a recent poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of the…

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Nail techs: This is why thorough client consultations are so important

By Lilly Delmage | 16 February 2025

Scratch Stars Natural Nail Specialist of the Year finalist 2024, Tanya Jeskins, shares why thorough client consultations are the key to effective and safe nail services that keep clients returning.…

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Phone Digital Tools

3 must-have digital tools for beauty pros, according to a business & marketing expert

By Guest Writer | 15 February 2025

Beauty business and marketing mentor, Stephanie Barnard, aka Beauty Business Bestie, shares her digital tool recommendations… Whether you’re a solo worker or managing a team, staying organised can feel like…

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St. George’s Day

Celebrating England’s patron saint, St. George, the day marks the anniversary of his death in 303 AD and is seen…

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Allergy

Allergy Awareness Week

This week is dedicated to raising awareness and educating the public about different types of allergies. It brings together organisations,…

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