MOVERS & SHAKERS
Maximalist manicures & 3 other nail trends that dominated London Fashion Week AW25
London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…
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Time is running out to WIN a Light Elegance prize for your nail art
The February Scratch Snap competition is closing! Scratch Snap is a monthly, online nail art challenge that invites nail pros to create a salon-style nail design in line with a theme. Simply snap a pic of the design on yourself, nail tips or a client – and you could be…
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Important March dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…
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Read the latest issue
Nail technician, Pooja Panvanda from Mumbai, India, has scooped first place in New York’s OMC Hair World Championships 2020. She beat 2000 participants from five continents in the Nail Fantasy category with her dazzling and decadent bird design. Here, Scratch finds out more about the talented tech… What attracted you…
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OPI celebrates its 40th anniversary in 2021 – and Scratch commemorated the occasion by inviting the nail brand’s co-founder to guest edit its February edition. Affectionally known as ‘The First Lady of Nails’, Suzi Weiss-Fischmann grew up in Hungary during the communist era. She was 10 years old when her…
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Prestige beauty sales in the UK declined 24% in 2020 due to Covid-19 restrictions, new statistics from market research company, the NPD Group Group, has found. Sales of prestige beauty products in ‘brick and mortar’ stores declined 44% in 2020 when they closed intermittently due to government restrictions. The stats…
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The lockdown restrictions in Wales will remain in force for another three weeks, meaning non-essential businesses such as hair and beauty salons will remain closed. First Minister Mark Drakeford is expected to extend the lockdown today to ‘allow the NHS to recover’. The Welsh Government said that while the Covid-19…
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Peacći has extended its brand partner initiative for nail techs to help make commission on product referrals during lockdown 3.0. Qualified nail technicians – regardless of brand affiliation – can gain 20% on all Peacći referrals. From 27 January, consumers can get 3 for 2 on all Peacći nail lacquer…
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The winner of Scratch’s monthly nail art challenge has been announced as Julia Armstrong. In a showcase of talent, techs stepped up to the Scratch Snap challenge for January & created nail designs inspired by ‘Purple Positivity’ in the bid to win a prize from Purple Professional. Judged by Scratch‘s…
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