MOVERS & SHAKERS

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Maximalist manicures & 3 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 24 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Light Elegance Feb 25 Scratch Snap Prize

Time is running out to WIN a Light Elegance prize for your nail art

By Rebecca Hitchon | 24 February 2025

The February Scratch Snap competition is closing! Scratch Snap is a monthly, online nail art challenge that invites nail pros to create a salon-style nail design in line with a theme. Simply snap a pic of the design on yourself, nail tips or a client – and you could be…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Feb25 Low Res Cover Scratch For Web

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Cut It Out Campaign Dates

Cut it Out – domestic abuse awareness session dates for salons

By Alex Fox | 26 March 2021

The Cut It Out campaign is offering a one-hour virtual meeting next week –  Wednesday 31st March – on how to notice signs of domestic abuse and the steps a beauty professional can take to support and help the victim.   EVENT: The Cut it Out Domestic Abuse Awareness Campaign…

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Skincare

UK consumers embrace the trend for ‘Skinimalism’

By Chloe Randall | 26 March 2021

According to research by The NPD Group, prestige skincare sales in the UK declined by 23% in the year of 2020 as consumers began to adopt the trend for Skinimalism. The total prestige skincare market was valued at £295 million in 2020, a year when stores were periodically closed due…

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Scratch Snap March Carla Watson

WINNER ANNOUNCED: Scratch Snap March

By Kat Hill | 24 March 2021

The winner of Scratch’s monthly nail art challenge has been announced as Carla Watson. In a showcase of talent, techs stepped up to the Scratch Snap challenge for March & created nail designs inspired by ‘Petal Power’ in the bid to win a prize from INK London. Judged by Scratch‘s…

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HTV Nail Academy in Vietnam hosts inspiring nail competition during pandemic

By Alex Fox | 23 March 2021

Hua Thanh Vy director of education for HTV Nail Vietnam Academy for nail design in Ho Chi Minh City, Vietnam, hosted and organised one of the largest nail competitions the world has seen during the pandemic – The HTV Nail Cup 5th Edition 2020. The theme across the board was…

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Beauty Backed Trust

Beauty Backed secures Trust status to help beauty pros get back to work

By Helena Biggs | 22 March 2021

The Beauty Backed initiative, launched in August 2020 by Caroline Hirons to raise funds for and support the beauty sector, is now a Trust. It is hopeful that this status will support as many beauty professionals as possible in the return to work when permitted, following the coronavirus pandemic. A…

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imix: Your questions answered!

By Scratch Staff | 19 March 2021

The innovative imix device for effortlessly mixing nail lacquers and gel polishes launched on 1 March to widespread acclaim across the nail sector. The handy hands-free mixing device alleviates the stress on the wrists through regular shaking and supports perfect colour application. It uses magnetic mixing technology to improve the…

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