MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025 Cover

Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Feb25 Low Res Cover Scratch For Web

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Coronavirus: updated work guidance for nail techs in England

By Chloe Randall | 5 May 2021

The Government’s official guidance for close contact services including nail salons has been updated ahead of step 3 of the roadmap, planned to go ahead from May 17. In line with step 3 of the roadmap, the updated guidance is as follows: saunas and steam rooms can reopen updated social…

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Novalash Virtual Training

NovaLash extends virtual education offering

By Scratch Staff | 27 April 2021

Lash brand & training supplier, NovaLash, has added two courses to its range of virtual education classes. The Classic Lash conversion class is ideal for lash stylists that have previous experience with lash services but are seeking a new service, as well as education, support and training. The education team…

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Instagram Trends

The 5 most popular nail trends on Instagram of 2021

By Chloe Randall | 27 April 2021

With salons reopening and people rushing to get pampered, the experts at OnBuy Body Care sought to find out what the most popular nail colours and trends are on Instagram. Based on the number of hashtags, the top five nail trends are: Nail trend Number of # Marble nails 1,832,896…

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Ssas Tina Bell Judging

Update: The Scratch Stars Awards 20/21 judging process & party

By Helena Biggs | 26 April 2021

Scratch Stars Awards organiser, HELENA BIGGS, shares an update on this year’s event… After the pandemic stopped play in 2020 – and prevented 88 finalists from being recognised at the infamous Scratch Stars Party, I am delighted to announce that we are at last able to reboot the competition process,…

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Scratch Snap April Winner

WINNER ANNOUNCED: Scratch Snap April

By Chloe Randall | 26 April 2021

The winner of Scratch’s monthly nail art challenge has been announced as Dani Bailey.  In a showcase of talent, techs stepped up to the Scratch Snap challenge for April & created nail designs inspired by ‘Movie Night’ in the bid to win a prize from OPI.  Judged by Scratch‘s news & features writer, Chloe…

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Nails Scotland Flag

Coronavirus: updated guidance for nail techs in Scotland

By Chloe Randall | 23 April 2021

The Scottish Government’s official guidance for close contact services including nail salons has been updated ahead of reopening on April 26. The guidance includes information on ventilation, face coverings, staff considerations, hand hygiene, physical distancing, cleaning, capacity, PPE as well as the Test & Protect scheme. The biggest change to…

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