MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025 Cover

Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Feb25 Low Res Cover Scratch For Web

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Hello Beauty

British Beauty Council’s ‘Oh Hello Beauty’ campaign hopes to encourage clients to visit salons

By Chloe Randall | 19 May 2021

The British Beauty Council has announced the launch of a new campaign to encourage people to return to hair and beauty salons called Oh Hello Beauty. Since March last year, more than 7,000 salons in the UK have gone out of business following the forced closures in light of the…

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Manicure Lead

Hair & beauty businesses to create more than 1,700 jobs

By Chloe Randall | 18 May 2021

According to research by The Accountancy Partnership, a quarter of pandemic-time hair and beauty treatment start-up owners are planning to hire one or more employees, setting to create more than 1,700 new beauty sector jobs in the coming months and years. Although many lockdown businesses were born out of necessity,…

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Brush with the brave: Nailympia Estonia is now open for registrations for its live streamed & online submission categories

By Alex Fox | 13 May 2021

Organiser, Viktoria Prihodko, has announced that Nailympia Estonia 2021 registration is open. This edition of Nailympia is the largest held to date and with therefore present the largest and most sensational judging panel ever seen bridging 50 nail experts & artists from 22 countries. Presenting nine live streamed competitions alongside…

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Sarah Vernon Trends Lead

The 10 top nail trends for spring/summer 2021

By Guest Writer | 9 May 2021

Lead nails by Sarah Vernon, Pure Nails brand ambassador & educator Tina Bell, head of education & support at Pure Nails, shares her views on the key nail trends for spring/summer 2021… After the perils of then pandemic, we are all longing for some amazing nails and a good pamper…

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Announcing Season 8: Nails Next Top Nail Artist (NTNA): Taking applications now & open to all nail artists

By Alex Fox | 8 May 2021

NTNA Season 8 is an online nail art and design competition that puts the world’s most talented nail professionals in the spotlight. After seven exciting seasons, NAILS Next Top Nail Artist (NTNA) has returned. With the aim to elevate the next generation of nail professionals, the competition is presented by…

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Salonology Ob Event

Salon owners: If you attend one event this autumn, make it this…

By Helena Biggs | 6 May 2021

Award-winning coaching business, Salonology, has partnered with leading industry event, Olympia Beauty to run an exclusive event for salon and spa owners. Founded by husband and wife duo, Ryan and Hollie Power, Salonology offers coaching, networking opportunities, motivational advice and more. Over two days, 3-4 October 2021, they will host…

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