MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025 Cover

Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Feb25 Low Res Cover Scratch For Web

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Salon System Blog

Revealed: The top 3 brow lamination trends

By Guest Writer | 17 June 2021

Lisa Stone, brow expert and Salon System educator shares her knowledge on brow lamination trends… The past year has been a rollercoaster, it’s had its’s ups and downs, highs and lows and has hit our industry hard. Many of our clients have been resorting to home treatments and DIY techniques…

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Paint Nails

A Bournemouth nail artist will attempt to paint over 4000 nails over 3-days for a Guinness World Record in support of charity, CRY

By Alex Fox | 15 June 2021

On the 6 August 2021, Bournemouth-based nail professional Lauren McBride of Get Nailed, will attempt to set the record for the Longest Artificial Nail Painting Marathon for The Guinness Book of Records. An exciting proposition, Lauren reveals just what she’s trying to achieve during the event. “My aim is to…

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Kat Leaving Blog

“Goodbye for now…”

By Kat Hill | 11 June 2021

Hello Scratch readers – Kat here! It’s with very mixed emotions that I write that today marks my last day at Scratch magazine. While I am excited for a new adventure, the decision to move on was not easy after nearly six happy years on the team. When I first…

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Babtac Ambassadors

Nail tech named in BABTAC ambassador programme

By Helena Biggs | 7 June 2021

The British Association of Beauty Therapy & Cosmetology (BABTAC) has launched its ambassador programme featuring selected nail techs, beauty therapists, facialists and salon owners from across the UK. A spokesperson from BABTAC comments: “This influential team will support our overarching objective – promoting the very best standards within the industry…

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Meet The Judges Banner

Up-close & personal – get to know a global nail expert judge just that little bit better…

By Alex Fox | 4 June 2021

The Nailympia.com website has created a sexy new little section of the website with featured judges . Taking it a step further, so nail techs & artists the world over can get to know the experts behind the curtain a little better, Nailympia has invited judges to answer a series…

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Nailympia Esotnia 2021

Welcome to Nailympia Live with Nailympia Estonia 2021

By Alex Fox | 3 June 2021

“The Online competition Nailympia Live is a way to save the beauty industry in the current global pandemic,” cites organiser Viktoria Prihodko. “The global nail service market is adapting and the last six months have been a severe test for the entire beauty industry. The beauty industry is one of…

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