MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025 Cover

Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Feb25 Low Res Cover Scratch For Web

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bring back beauty feature

British Beauty Council launches 6 short films to demonstrate benefits of salons

By Chloe Randall | 9 July 2021

The British Beauty Council has launched six inspirational short biographical films to highlight how hair dressing and beauty salons are essential to people’s health and wellbeing within communities across the UK. The series, called Bring Back Beauty, form part of the British Beauty Council’s Oh Hello Beauty Campaign encouraging people to return to hair…

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sustainable beauty coalition

Sustainable Beauty Coalition launches to help industry clean up its act

By Emma Hobday | 5 July 2021

The Sustainable Beauty Coalition (SBC) has launched in response to an independent sustainability report commissioned by the British Beauty Council, which analysed the beauty sector and the consumers it serves. Published in November 2020, the report included a survey of 3,000 UK consumers that found that 1 in 7 wanted…

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jodie evans web feature

WINNER ANNOUNCED: Scratch Snap June

By Chloe Randall | 28 June 2021

The winner of Scratch’s monthly nail art challenge has been announced as Jodie Evans.  In a showcase of talent, techs stepped up to the Scratch Snap challenge for June & created nail designs inspired by ‘Marvellous Monochrome’ in the bid to win a prize from Nailchemy.  Judged by Scratch‘s news & features writer,…

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Get to know UK top nail artist & judge Kirsty Meakin in a quick Q&A for Nailympia

By Alex Fox | 27 June 2021

Get to know a Nailympia judge…  NAME: Kirsty Meakin Business name: Kirsty Meakin Location: Stoke on Trent, UK Nationality: British   Who Trained You: Youth Training Scheme, Trang Nguyen & I’ve learnt a lot through my own mistakes. Years in Nails: 20+ years; I’ve stopped counting, as it can make me feel…

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Light Elegance Zippy Efile

Sweet Squared kicks off e-file education with exciting product launch

By Helena Biggs | 22 June 2021

To coincide with the launch of the Light Elegance Zippy Gen2 e-file, Sweet Squared has launched online e-file education and will be hosting e-file education at its multiple training centres later this year. “E-filing is an amazing skill to speed up your services and enhance your business,” says Sweet Squared…

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Esme Manicure Challenge

Can you help? 9-year-old launches nail painting fundraiser

By Chloe Randall | 18 June 2021

A nine-year-old girl called Esme, who is fighting acute myeloid leukaemia, and her dad, Richard have launched ‘Esme’s Man-icure Challenge’ to help raise money for Young Lives vs Cancer. After being diagnosed with cancer in March 2021, Esme’s dad, Richard let her paint his nails in bold and bright colours…

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