MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Feb25 Low Res Cover Scratch For Web

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MPs call for statutory regulation on non-surgical beauty treatments

By Chloe Randall | 21 July 2021

MPs are calling for the statutory regulation of non-surgical beauty treatments involving injectables, fillers, invasive lasers, ‘deep’ peels and other invasive treatments, saying they should only be administered by regulated healthcare professionals. This call comes after the All-Party Parliamentary Group (APPG) on Beauty, Aesthetics and Wellbeing has published a report…

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NAF! Stuff collaborates with Navy Pro for charity cuticle oil range

By Helena Biggs | 21 July 2021

NAF! Stuff, provider of cuticle products and nail decals, has collaborated with nail tools company, Navy Professional, to launch an exclusive cuticle oil. The signature Navy scent is now infused into NAF! Stuff’s cult cuticle oil formula and available in a 3.7ml pen or 30ml desk oil. Abstract artwork on…

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Marian Newman receives British Empire Medal for services to the nail industry during the pandemic

By Guest Writer | 20 July 2021

Well! My goodness! What a day! I was given my British Empire Medal yesterday. Here’s how it all began… This day was the end of a journey that started around September time, last year, when I received an email asking me if I would accept the British Empire Medal from…

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Covid-19 guidance: What you need to do as a nail tech in Step 4

By Chloe Randall | 14 July 2021

Prime Minister, Boris Johnson has confirmed that Step 4 of the roadmap will proceed as planned on Monday 19 July 2021, with updated guidance for close contact services being published. From Step 4, which resumes on 19 July, local authorities will continue to have the power to place public health…

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5 ideas nail expert Sabrina Malik implemented to change up her nail studio offering post 12 April opening

By Alex Fox | 14 July 2021

Scratch magazine talks to Sabrina Malik, nail professional & beauty therapist, SAB Studio – Specialist in All Things Beauty, Birkdale about how she’s navigated her work life in the salon since the lockdown was lifted on 12 April 20021.  The challenge: “I have had to change the way we work…

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Shear Haven launches anti-domestic violence training for nail & beauty salons

By Chloe Randall | 14 July 2021

New training is launching in the UK and Ireland to help beauty professionals and hairdressers identify the signs of domestic violence with their clients and how to respond appropriately. The training, which has been created by Shear Haven, comes after it was revealed that police in the UK recorded 259,324…

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