MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Feb25 Low Res Cover Scratch For Web

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Nail polish & CBD products amongst most searched for pandemic items

By Helena Biggs | 5 August 2021

Nail polish and deodorant were the most searched-for beauty items on the internet between April and June 2021, according to research by online retail platform, RangeMe. The company analysed data from more than 12,000 retail buyers and 200,000 suppliers on its platform, and found that buyers are seeking diversity in…

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Nailympia London competition postponed for 2021

By Helena Biggs | 5 August 2021

The annual Nailympia London event for 2021 is postponed for a second year running due to the ongoing global pandemic. The competition invites nail technicians from all over the world to compete across three divisions in categories such as L&P Tip & Overlay, Salon Nails and Stiletto Nails in a…

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Gellux Nail Art Challenge

You can now get your hands on Gellux gel polish in over 200 Salon Services stores

By Helena Biggs | 4 August 2021

Are you in need of a quick colour fix? Restock your Gellux collection in a flash – as the range is now available in over 200 Salon Services stores nationwide. A whopping 36 of the Salon System Gellux gel polish shades will be available in each store for shoppers to…

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Mii Cosmetics debuts nailcare & colour range

By Helena Biggs | 2 August 2021

Are you ready for some show-stopping nail shades? Mii, the brand launched by Gerrard International in 2011 and famed for its make-up, brow and tanning lines, has expanded into nailcare – owing to the expert knowledge of an industry aficionado. Susan Gerrard, winner of a Scratch Stars Lifetime Achievement Award,…

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Scratch Stars winning salon expands nail services into Harrods

By Emma Hobday | 2 August 2021

The world’s most famous store has revamped its hair and beauty salon, with Scratch Stars Nail Salon of the Year 20/21 – Townhouse – serving up the nail services. Townhouse, popular with beauty editors and influencers for its Instagram-worthy manicures and nail art, is based on the fifth floor. Clients…

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THE WINNERS: Scratch Stars Awards 20/21

By Helena Biggs | 25 July 2021

Following a pandemic postponement & a shift in the judging process – the Scratch Stars Awards winners 20/21 have been announced! The reveals were made live at the Scratch Stars Party on Sunday 25 July, held at London cabaret club, Proud Embankment. The evening, hosted by Scratch’s Alex Fox and…

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