MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Nail artist, Celina Rydén, shares skills via online nail education platform

By Helena Biggs | 9 August 2021

Globally renowned Swedish nail artist, Celina Rydén, has launched online nail education platform, My Nail Academy (MNA), offering a wealth of courses for nailists keen to improve skills.  MNA offers technical courses on shaping, structure, extensions using forms, baby boomers and the French reverse technique – as well as Celina’s…

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Barry M supports charity mani challenge with nail polish launch

By Chloe Randall | 9 August 2021

Barry M has launched a limited edition nail polish named after Esme Lucas, a nine-year-old girl who was diagnosed with leukaemia earlier this year. The nail shade, which Esme named herself, is called ‘Esme’s Deep Marine’ and is a holographic blue sparkly colour. The brand were inspired by Esme’s story…

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Instagram movement encourages hand model diversity in adverts

By Emma Hobday | 8 August 2021

Model, Maxey Greene has launched the Instagram account All Hands Are Good Hands, which is dedicated to showcasing hands of all shapes, sizes and features. Maxey was inspired to create the account when she posted a photo of her manicure one Tuesday. “In tiny font in the corner of the…

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Revealed: Cosmetic procedure guidance for young adults, parents & mature adults

By Emma Hobday | 6 August 2021

New advice about how to feel good in our own skin and how to make informed decisions about cosmetic treatments is being launched by the Mental Health Foundation (MHF), supported by the British Beauty Council and the Joint Council for Cosmetic Practitioners (JCCP). This advice has been created with three…

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Men’s make-up brand launches debut store in London

By Emma Hobday | 5 August 2021

War Paint for Men, the make-up brand for men, has opened its doors on Carnaby Street, selling foundation, tinted moisturisers, bronzers, brow gels, and concealer for male skin. The brand was founded by Danny Gray, who achieved a £70,000 investment on the BBC show Dragons’ Den with the aim being…

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NHBF scoops gold award for Best Membership Organisation in the UK

By Helena Biggs | 5 August 2021

The National Hair & Beauty Federation (NHBF) has scooped three accolades at the National Association Awards. The awards recognise the hard work and success of associations, federations, chambers, societies and membership organisations across 12 categories covering all sectors in the UK.   The NHBF is a membership organisation for the hair…

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