MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Here’s what you need to know about the Nailympia Online competition (2nd edition)

By Helena Biggs | 26 August 2021

Following the postponement of the in-person Nailympia London competition due to take place in October 2021, the organisers have moved the international nail competition online for a second edition. The first edition was a huge success, and gave nailists from all corners of the globe the opportunity to compete across…

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Meet the 9 year-old who has launched her own nail polish line

By Emma Hobday | 22 August 2021

Lola Marie may only be nine years old, but she’s already a business owner and entrepreneur in her own right, having launched her nail polish line Lola Marie Polish to increase awareness of her condition, spina bifida. Spina bifida is a birth defect that occurs when the spine and spinal…

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Country club offers to fix broken nails caused by golfing at onsite beauty salon

By Emma Hobday | 13 August 2021

A beauty salon is to be installed at the Calderfields Hotel Golf and Country Club in Walsall to fix broken nails that occur during a round of golf. Bosses said they have received numerous requests from members for a beauty parlour and nail bar, as it is not uncommon for…

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Irish confederation calls for VAT to be reduced in beauty sector

By Emma Hobday | 12 August 2021

The Hair and Beauty Industry Confederation Ireland (HABIC) has launched the WAX the VAT campaign, to lobby the Irish government to reduce VAT in the Irish beauty sector from 13.5% to 9%. It has undertaken the industry’s first economic report which supports its efforts, with the next step being to apply…

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UK may allow animal testing on cosmetic ingredients for first time since 1998

By Chloe Randall | 11 August 2021

The Home Office has admitted in a letter this week to animal protection organisation, Cruelty Free International that animal testing for cosmetic ingredients, including those used solely in cosmetics may be allowed for some ingredients. This is a turn around on the government’s position which has been held since 1998.…

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35% of UK online shoppers will only purchase from responsible brands

By Emma Hobday | 10 August 2021

Research from Empathy.co, the global commerce search and discovery platform, has discovered that 35% of UK online shoppers will only associate with ‘responsible’ brands – such as those that treat staff fairly, source goods ethically, and do not misuse consumer data. The data was obtained through 4,000 UK online shoppers,…

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