MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025 Cover

Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Feb25 Low Res Cover Scratch For Web

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Love vegan beauty? Here are the top 10 most Instagrammed vegan beauty brands you need to know

By Emma Hobday | 28 September 2021

End of Tenancy London has released data that showcases which vegan beauty brands are considered the most Instagrammable. The vegan cosmetics industry is booming, with the market value being $16.2 billion so far, with the number expected to sky rocket to $20.8 billion by 2025. A comprehensive list of 23…

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 CND™ takes centre stage at the KNWLS SS22 show with its Autumn Addict collection

By Emma Hobday | 26 September 2021

KNWLS showcased its spring/summer 22 collection at London Fashion Week on Saturday 18 September, with the theme being ‘Adrenaline’ – giving us biker, old school rock ‘n’ roll and London ‘It girl’ inspired looks. The lead nail tech for the show was Sylvie Macmillan. She comments, “Working with CND™ for…

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Fashions Finest show nails London Fashion Week with stunning neon nail art

By Emma Hobday | 25 September 2021

The platform for emerging fashion designers, Fashions Finest, presented its show for London Fashion Week on Saturday 18 September at St John’s Church in Hyde Park. Known for promoting diversity, representation, and inclusion in the fashion industry, the show was true to brief – a diversity of unique and beautiful collections…

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Nail tech launches self care platform to support those in need

By Emma Hobday | 17 September 2021

Scratch chats to Laura O’Mahony, owner of The Pamper Cabin and founder of self care platform Share Your Self Care, about the importance of giving back… Laura had always loved beauty therapy, but was busy carving out a career in the events industry in Manchester, London and LA, when life…

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sue davies podcast

Fancy a listen? Podcast serves to inspire salon professionals

By Helena Biggs | 7 September 2021

Nail sector veteran and Scratch Stars Services to the Nail Industry winner 2017, Sue Davies, has launched the Inspiring Salon Professionals podcast. Just one of the resources available on her website, www.suedavies.org, the podcast supports career development, brand building and how to start a business – and features inspirational stories…

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zaara king

In need of support? Check out the Facebook group to empower beauty pros

By Emma Hobday | 30 August 2021

Beauty therapist Zaara King is a woman on a mission; a mission to help fellow pros avoid burnout and create a better balance between their work and personal lives. Zaara ‘learnt the hard way’ when it came to balancing her business with family time and continued development. Keen to share…

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