MOVERS & SHAKERS

Lilly Web Newsfeature Lead 1200x800px 101

Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

Read More
Nailympia Anaheim 2025 Cover

Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

Read More
March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

Read More
Feb25 Low Res Cover Scratch For Web

Read the latest issue

ria jaine award win 1

The Beauty Accountant scoops national award for supporting UK businesses

By Helena Biggs | 26 October 2021

Ria-Jaine Lincoln, an accountant who specialises in advisory services for beauty businesses, has been awarded Sole Practitioner of the Year at the Accounting Excellence Awards 2021. A columnist for Scratch magazine, Ria-Jaine was previously recognised with the Covid Hero Award 2020 for her continued support and guidance throughout the pandemic…

Read More
alana lawson

WINNER ANNOUNCED: Scratch Snap October 2021

By Chloe Randall | 25 October 2021

The winner of Scratch’s monthly nail art challenge has been announced as Alana Lawson.  In a showcase of talent, techs stepped up to the Scratch Snap challenge for October & created nail designs inspired by ‘Halloween’ in the bid to win a prize from SNA Professional.  Judged by Scratch‘s news & features…

Read More
sustainable beauty coalition

Sustainable Beauty Coalition calls for salons to commit to reducing emissions

By Rebecca Hitchon | 23 October 2021

The Sustainable Beauty Coalition (SBC), formed by the British Beauty Council in July 2021, has written an open letter calling for hair and beauty salons to commit to reducing their greenhouse gas emissions. The SBC exists to develop a clear strategy, roadmap and initiatives, which will accelerate the sustainability efforts…

Read More
chloe web newsfeature template 1200x800px (2)

Revealed: How self-employed hair & beauty pros adapt in post-pandemic world

By Chloe Randall | 21 October 2021

According to a new report, up to 30% of self-employed workers in the hair & beauty industry have opted to convert garages and rooms in their homes or have gone mobile since the Covid-19 pandemic started. The report, Self-Employment in the Personal Care Sector, was conducted by trade associations British Beauty…

Read More
haircuts4homeless2

Haircuts4Homeless launches Crowdfunder for book that will give 100% of proceeds to the charity

By Rebecca Hitchon | 15 October 2021

The charity Haircuts4Homeless, which works to give homeless people a confidence boost and make them feel less isolated through a haircut, has launched a Crowdfunder page to raise funds for the printing costs of a book, which will see all proceeds going to the charity. ‘Hear Me, See Me’ is…

Read More
emma web featured image 1200x800px (92)

NHBF wins award for commitment to beauty industry & response to Covid-19

By Emma Hobday | 14 October 2021

The National Hair and Beauty Federation (NHBF) has been recognised at the Association Excellence Awards for its commitment to the hair and beauty industry and its response to the Covid-19 pandemic. The NHBF was presented with the Bronze Award for Best Covid-19 Crisis Response, which celebrates the essential work that the hair and beauty industry’s largest trade organisation has done on…

Read More