MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025 Cover

Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Feb25 Low Res Cover Scratch For Web

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Students shape up 3D nail art skills in college competition

By Guest Writer | 25 November 2021

Sarah Brenton-Sara, lecturer in Level 2 & 3 Nail Services, Make-up & Beauty Therapy at Truro & Penwith College, reveals what her students achieved at their annual 3D nail art competition… The level 3 advanced nail art students have excelled once again. It is great that the students are back in the swing…

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Revealed: Harry Styles is inspiring men to get manicures

By Rebecca Hitchon | 24 November 2021

Harry Styles has always been an advocate for the male manicure but since launching his beauty brand, Pleasing, offering nail and skincare products, how the pop star bends gender norms within the beauty sphere has been in the spotlight more than ever. And it’s done more than create a talking…

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cosmetic waste

CTPA urges beauty industry to cease packaging waste

By Rebecca Hitchon | 23 November 2021

The Cosmetic, Toiletry and Perfumery Association (CTPA) has issued a call to action for the beauty industry to end packaging waste from cosmetic products. In a stakeholder roundtable held by the organisation, it was concluded that the industry’s ultimate goal should be to cease packaging waste, with mainstream refill and…

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cosmetic plastic

Global use of virgin plastic by cosmetics brands & more set to fall by 20% by 2025

By Rebecca Hitchon | 18 November 2021

Virgin plastic use by leading global brands and retailers has peaked in 2021 and is on track to fall by almost 20%, research by the Ellen MacArthur Foundation (EMF) and the United Nations Environment Programme (UNEP) has revealed. Virgin plastic can be defined as plastic resin that has been newly created without…

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Revealed: the organisations educating Irish beauty pros about domestic abuse

By Rebecca Hitchon | 17 November 2021

According to EU research, one in four women in a relationship in Ireland have been abused by a current or former partner. To help hair and beauty pros recognise signs of domestic abuse and action appropriately, a campaign by Women’s Aid and the Hair and Beauty Industry Confederation (HABIC) has…

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cosmetic injectable

CIEH calls for Health & Care Bill amendment to safeguard cosmetic procedures

By Helena Biggs | 14 November 2021

The Chartered Institute of Environmental Health (CIEH) has called for parliament to amend the Health & Care Bill to improve the safety and regulation of aesthetic non-surgical cosmetic procedures. In recent years, there has been a significant rise in the number and type of non-surgical aesthetic procedures performed in the…

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