MOVERS & SHAKERS

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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Enhance your beauty retail game with Lisa & Lou online webshop

By Helena Biggs | 1 December 2021

As a nail tech or beauty pro, the idea of ‘selling’ products can be intimidating. But you could be missing out on a top-up on your treatment cost by not retailing aftercare items to support your clients’ nail and beauty needs. Step in Lisa & Lou to lend a hand.…

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WINNER ANNOUNCED: Scratch Snap November 2021

By Emma Hobday | 30 November 2021

The winner of Scratch’s monthly nail art challenge has been announced as Nicole Gutierrez. In a showcase of talent, techs stepped up to the Scratch Snap challenge for November & created nail designs inspired by ‘Sparkle & Shine’ in the bid to win a prize from The Gel Bottle.  Judged by Scratch‘s…

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British Beauty Council secures government deal for commercial tenants in beauty sector

By Rebecca Hitchon | 29 November 2021

The British Beauty Council has worked with the UK government to secure a deal for commercial tenants within the beauty sector in England and Wales, once the current eviction protection ends 25 March 2022. The deal sees new regulations and a Code of Practice set to be introduced to resolve…

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Scottish government opens Business Ventilation Fund for applications

By Rebecca Hitchon | 27 November 2021

The Scottish government’s Business Ventilation Fund has opened for applications. The fund will help small and medium-sized businesses improve ventilation and air quality on their premises to help reduce the spread of coronavirus, by allowing them to claim back costs to improve ventilation of up to £2,500. To be eligible…

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NHBF wins gold award for Best Communication During Covid-19

By Rebecca Hitchon | 26 November 2021

The National Hair & Beauty Federation (NHBF) has scooped the gold award for Best Communication(s) During Covid-19 at the Covid Response Awards. The awards pay tribute to the resilience, resourcefulness and tenacity shown by corporate and non-commercial organisations’ responses to the Covid-19 pandemic, as well as the efforts put in by…

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Nail artist announced as one of British Fashion Council’s most innovative young creatives

By Rebecca Hitchon | 25 November 2021

Berlin based nail artist, Lisa Mård, has been announced as one of the British Fashion Council‘s 2021 New Wave: Creatives, a list of the 50 most innovative and inspiring young creative talents from around the world. Voted for by the 2020 New Wave: Creatives lineup, the list features trailblazers from…

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